The Maestro Interface
Defining a Job
Sender and Delivery Options
Reporting and Statistics
Section 10.1.1 Data Sources
10.1.1 Adding a Data Source Continued
10.1.2 Result Settings
10.1.2 Result Settings Continued
10.2 Executing Reports
10.2 Executing Reports Continued
10.3 Importing Statistics
24 Hour Clock
International Character Sets
Comma Separated Files
AOL Rich Text
Tracking Statistics and Reports
Once an e-mail job has been sent and enough time
has gone by to reasonably assume that most recipients have
received the message and have opened it, data from selected
open-up and click-through events can be gathered. This data
can be used to generate reports in two ways. The first way
is by clicking on the Delivered Jobs icon (covered in Section
9.2). The second way is by clicking the Tracking Reports
icon. Both of these methods are available from the home page
or on the left side of most screens.
- Delivered Jobs – Lists all of the e-mail
jobs that have been delivered in a tabbed table format.
The first tabbed page contains a summary table listing
details about each job. The second tabbed page contains
access to predefined reports ("quick reports") for that
job, available only if tracking is switched on for the
job in question. Click on the type of report desired
and a temporary report is automatically generated based
on the selected settings. This temporary report is not
automatically saved. To save the quick report, click
on the Create report icon at the bottom of the
report. This opens the Define Report screen. Click on
OK to save the report and return to the reports
list, or click on Save & Execute to execute (display
again) and save the quick report as a regular report.
- Tracking Reports – Opens the list of reports. Clicking
the New Report button opens a series of pages that guides the
user through the process of custom building a new report by defining
data to collect and how to view or download that data. Clicking on the
Edit link of an existing report opens a series of pages that
guides the user through the process of editing the report.
LISTSERV Maestro can generate several different types of
reports with either of these methods, or data can be downloaded for use
in other statistical analysis programs. For quick reports on delivery
tests, click on the Test Reports tab on the Job Details screen (for more
information on test reports see Section
7.3 Running Test Reports).
In many cases, it is easier to start from one of the quick reports available
from the Delivered Jobs
interface, save it, and then make changes using the edit link in reports
than to start from scratch.
10.1 Tracking Reports
Editing tracking reports is a more detailed way to generate
custom reports. Unlike the "quick reports" available from Delivered Jobs,
(or Test Reports for delivery test data) it is possible to combine data
from multiple jobs as well as custom design the color of each data source.
To create a new report or edit an existing report, click on the Tracking
Reports icon. A listing of previously created reports appears, unless
no reports have been generated. Click on a report title to execute and
view that report. Click on the Edit link to open an existing report,
or click the New Report button to create a new report.
Figure 55 Tracking Reports
Clicking the New Report button or the Edit
link will open the "Define Report" screen. There are four top buttons
and a text box to type in a report title:
- Copy Settings – Copies settings from a previously
generated report to the new report.
- Save & Execute – Saves the report and executes
the collection of the selected data as well as a graph based on the
- OK – Saves any selections or entered information
such as a title.
- Cancel – Cancels any settings or entered information.
Figure 56 Define Report Top Part of
Below the buttons is a tabbed table. Click on the tabs to
toggle between the sections.
- General Settings – Defines the time period of the report, including
time zone, and team collaboration settings.
- Data Sources – Opens the data source wizard, a
series of screens that leads the user through the process
of creating new data sources.
- Result Settings – Defines the type of report and how the data
from the job is displayed.
Figure 57 Define Report Screen
- Report Period – Determines the earliest
and the latest points in time that are considered when
the events are retrieved from Maestro Tracker.
- Automatic – LISTSERV Maestro
will determine the time period to fit the registered
events. From all the events of all of the jobs and/or
URLs that are part of the report, LISTSERV Maestro
will set the time of the earliest event as the "From"
and the time of the latest event as the "To" values
of the time period. If two jobs are selected for
tracking, LISTSERV Maestro will select
the delivery time of the first recieved event (open-up
or click-through), from either job as the start
time, and the time of the last received event from
either job as the end time.
- Defined Period – User can determine
the time period for the report, and make this relative
to any time zone.
- Team Collaboration – Click on the Edit
link to change the team collaboration settings for the
Delete the Report will delete the report presently
open, if the user has permission.