The Maestro Interface
Defining a Job
Sender and Delivery Options
7.2 Delivery Testing
7.3 Test Reports
7.4 Scheduling Delivery
7.5 Authorizing Delivery
Reporting and Statistics
24 Hour Clock
International Character Sets
Comma Separated Files
AOL Rich Text
7.3 Running Test Reports
Once a test message containing tracked data has been delivered
and the test recipients have opened the message, the "Test Reports"
tab, available from the Job Details screen, becomes active. Click on the
tab to open up a definition page to generate a "quick report" on the test
message data. "Quick Reports" are predefined report types that create
a temporary report based on the selected report settings and the active
Figure 43 Test Reports
First, select the report type by clicking the corresponding
option button. There are three different report types that are available
depending on the type of tracking selected:
- Event distribution over time – This
report type produces a simple line graph showing number
of responses over time. Time is plotted on the x-axis
of the chart and events are charted on the y-axis. For
more information see Section
- Sum of events – This report type produces
a bar graph that shows the number of recipients who clicked
on each URL and/or opened up the e-mail message. The
number of recipients is plotted on the y-axis and the
number of events is plotted on the x-axis.
Two types of sum can be chosen for the report, "Sum
of unique events" or "Sum of all events."
Sum of unique events records only a single event
of each type for each recipient. This chart will
register "0" (zero) events if blind tracking has
been selected for the tracking type during the tracking
definition because blind tracking cannot count any
event as unique. Sum of all events counts all events
triggered for each recipient. For more information
- Event details – Displays a table that
lists the report type, time period of the report, allows
for the selection of encoding for downloading the data,
and allows for the selection of the time zone to reference
the downloaded data. Click the download link to
download the raw data to a local drive. Raw data can
be used in Excel or other statistical software to create
detailed reports. Event detail reports are available
for personal, anonymous, unique, and blind tracking jobs.
For more information see Section
Next, select the source data for the report type. Each data
source will create a line or bar on the chart. There are up to five choices
depending on the type of message (Plain Text or HTML), as well as the
tracking events defined in the message:
- Open-Up events – This option charts all the open-up
events for a job. It is only available for HTML messages.
- Click-Through events (all links bundled) – This
option bundles all click-through events together into one variable charted
on the report. For example, if three links were being tracked in a message,
they would appear as one line or bar on the chart.
- Click-Through events (all links separate) – This
option creates separate variables for each click-through event that
is tracked. For example, if three links were being tracked in a message,
each link would appear as a separate line or bar on the chart.
- Open-Up and Click-Through events (all links bundled)
– This option puts all the open-up events into one variable and all
the click-through events into a second variable charted on the report.
It is only available for HTML messages.
- Open-Up and Click-Through events (all links separate)
– This option creates separate variables for each of the open-up and
each of the click-through events. It is only available for HTML messages.
Other data sources can be added to the chart by selecting any or all
of the "Additional Statistics" option buttons. These additional
data sources can provide comparison data in the chart so that it is possible
to see the total number of messages sent in relation to the number of
open-up events that occurred, for example. Three Additional Statistics
types are available:
- Number of Sent Messages – This option adds the number of messages
that were sent to LISTSERV as a constant reference value in the report.
- Number of Unbounced Messages – This option adds the number
of unbounced messages as a constant reference in the report. This value
shows the number of messages that were sent and not detected as bounces
by LISTSERV. This option is only available if LISTSERV handle bounces
automatically (selected during the sender definition). For more information
on bounces see the online help.
- Number of Bounced Messages – This option adds the
number of bounced messages as a constant value in the
report. This value shows the number of messages that
were sent but were detected as bounces by LISTSERV. This
value can go up over time depending on the type of bounce
LISTSERV detected. This option is only available if LISTSERV
handles bounces automatically (selected during the sender
definition). For more information on bounces see the
Select a report type and a source data type, and any additional
statistics using the option buttons. Click OK to continue. A temporary
report with the settings selected will be generated and displayed on the
screen. This report will not be saved (it can always be run again
from the Test Reports tab).
Located at the bottom right side of the test report are
four icons. Each icon opens a page with different functions and options.
The currently selected icon will be highlighted with a blue border. Icons
that are unavailable will appear grayed out. These icons appear on all
test report and regular report pages. Their functions are as follows:
Report Icon Table
Displays the currently selected report with the latest report options.
- Opens the "Download Report Result" screen. From here it
is possible to download report data in a zipped text file.
Results Settings - Opens the "Change
View Settings for Report" screen. From
here it is possible to change how the results
are displayed on the report.
Report / Create Report - Opens the "Define
Report" screen. From here it is possible
to save a quick report as a normal report by
clicking the Save & Execute button.
For delivery tests, it is not possible to save
a quick report as a regular report, so this
icon is disabled (grayed out).
For more information on quick reports see Section
9.2 Delivered Jobs Reports in this guide. For more information on
creating and editing reports, see Section
10 Tracking Statistics and Reports.