The Maestro Interface
Defining a Job
Sender and Delivery Options
Reporting and Statistics
10.1.1 Adding a Data Source
10.1.2 Result Settings
10.1.2 Result Settings Continued
10.2 Executing Reports
10.2 Executing Reports Continued
10.3 Importing Statistics
24 Hour Clock
International Character Sets
Comma Separated Files
AOL Rich Text
10.1.2 Result Settings
The third tab of the "Define Reports" screen is
Result Settings (see Figure
57). Select the type of report to generate as well as
how the report data will be displayed. There are four basic
types of report listed under "Result Type." The type
of report selected will determine the other options that appear
in the lower half of the screen. Some report types will have
many other options to choose, and other report types will
have no additional options to select.
Settings for Event Distribution Over Time
The "Event distribution over
time" Result Type produces a simple line graph showing
number of responses over time. Time is plotted on the
x-axis of the chart and events are charted on the y-axis.
View examples of this report type.
Options available for this report
Result Calculation – Defines how the number
of events is calculated. There are three choices:
Total number of events – The y-value of
the graph will display the total number of events. For example,
if 123 events have been counted for an interval, the resulting
line height for that interval on the y-value will be 123.
Percentage of the total
number of messages sent – The y-value
shows percentages in relation to the total
number of messages sent. For example,
if 300 messages were sent, and if, in
an interval, 150 events have been counted,
then the line height for that interval
on the y-value will be 50% (because 150
is 50% of 300). Note: The percentage
can be more than 100% if multiple event
types are being represented by a given
data source, or if single recipients produce
Percentage of the total number of unbounced
messages sent – The y-value shows percentages in relation
to the total number of messages sent that have not been bounced.
For example, if 300 messages were sent, and 50 bounced, there
would be a total of 250 unbounced messages. And if, in an interval,
150 events have been counted, then the line height for that interval
on the y-value will be 60% (because 150 is 60% of 250).
Interval Size – Defines the size (time period)
for each interval on the chart. The number of events that occur within
the interval will be plotted on the chart. Intervals can be grouped
hourly, daily, or weekly.
Result Accumulation – Defines
whether values plotted on the chart will display
cumulatively from one interval to the next, creating
an ever increasing line or bar, or whether they
will display as non-cumulative intervals, creating
a series of peaks and valleys.
Figure 63 Result Settings for Event
10.1.2.2 Result Settings
for Sum of Events
This report type produces a bar graph that shows
the number of recipients who clicked on each URL and/or opened
up the e-mail message. For each job defined as a data source,
all events of the selected type (open-up and/or click-through),
and for the selected links (in the case of click-through),
are summed up and displayed in the form of a colored bar.
of this report type.
Options available for this report type include: