Handy Tools to Cultivate Your Organization's Communications


By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft

Ahhh, spring! Time to spiffy up your email tech and strengthen the use of best practices in your organization. Now you have the opportunity to run your organization's email groups, newsletters and marketing outreach on one convenient platform, LISTSERV Maestro. Take a look at new features and functionality to grow your communications as well as fresh tips and evergreen best practices.


Cultivate Your Communications



New Functionality for Your LISTSERV Email Lists

Hybrid Lists

Trying to save time and effort with your email communications? Automatically import your LISTSERV lists into LISTSERV Maestro. Get the best of both worlds with these "hybrid lists" and keep all of your discussion groups, newsletters, email marketing and outreach communications at your fingertips, on one platform.





Permission Email

Permission Email

Want to grow a loyal audience and boost people's trust in you as a sender? Two words: permission email. How do you get explicit consent before adding subscribers to your email list automatically? LISTSERV has a proven method to do just that.





Discussion Groups

Discussion Groups

Considering email groups and communities for your organization? Go for it and see how powerful discussion groups are – providing members with knowledge, support and a space in which to share and collaborate around just about any topic.





Email Newsletters

Email Newsletters

Looking to take advantage of the impact and popularity of email newsletters? Share updates, news and exclusive content with your subscribers in an easy-to-read and visually appealing package. Invite people to subscribe at multiple touchpoints on your website to build your audiences.





Tracking and Analytics

Tracking and Analytics

Thinking of how to understand and engage your subscribers and broaden your outreach? Even if you're not in an e-commerce organization, email marketing with tracking and analytics is a highly effective way to do just that. LISTSERV Maestro is here to help.





Legal Requirements

Legal Requirements

Making sure you're complying with applicable email marketing regulations and legal requirements worldwide? Activate double opt-in and combine it with the mandatory unsubscribe URL feature in LISTSERV Maestro to avoid spam complaints and maintain a solid sender reputation.





Hop to it! Behold the power, stability and reach of email communications in an era of fragmented multi-channel environments. Spread the word – tell your teams about LISTSERV Maestro 11.0:

https://www.lsoft.com/go/maestro.asp












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