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Save Time and Stay Relevant with Email Automation

By Jani Kumpula
Senior Webmaster/UI Designer, L-Soft

Email automation is one of the most powerful tools in modern communication. Whether you're running a multi-part educational series or sending personalized follow-ups based on subscriber behavior, automation ensures that your messages are always relevant and right on time.

Save Time and Stay Relevant with Email Automation

What Is Email Automation?

Email automation is the ability to send messages automatically based on timing, behavior or specific conditions without needing to press "Send" every time. Email automation allows you to:

Welcome new subscribers or members with a structured introduction
Follow up when someone shows interest – or when they don't
Deliver content in a thoughtful sequence, not all at once
Keep communication flowing, even when your team is busy

Email Automation Triggers

Email automation is usually based on one of three factors and helps you build relationships gradually, without overwhelming your audience.

	Time-Based Triggers: Set up a schedule and trigger a series of messages to be delivered a pre-defined number of days after signup.
	Behavioral Triggers: Send follow-up emails to subscribers who opened, clicked or ignored the original message.
	Conditional Triggers: Automatically send and adjust the content of your messages based on profile information in your subscriber database.

Email Automation Made Easy with LISTSERV Maestro

LISTSERV Maestro gives you the tools to build automation flows that are powerful, flexible and privacy-conscious without the need for any special technical expertise.

Set Up Once, Run Automatically: You can schedule a sequence of messages that unfolds over time, with each message building on the last.
Respond to Behavior: Send follow-up messages only to those subscribers who didn't click, or offer more information to those who did.
Create Onboarding Journeys: Introduce new members or subscribers to your organization in easily digestible steps.
Track and Improve: Take advantage of open, click and conversion tracking to see what's working and make adjustments as needed.
Respect Privacy: Automate responsibly with built-in tools for consent for personal tracking and data protection.

Tips for Getting Started with Email Automation

To take advantage of the power of email automation, consider the following steps:

	Start Simple: Email automation can be a powerful and complex tool. A welcome series or event reminder is a great place to begin and learn the basics of email automation.
	Think Like Your Audience: Put yourself in the shoes of your subscribers and ask yourself what would be helpful to receive next and what might you need a reminder about.
	Keep It Human: Remember that there is a human behind every email address and inbox. Write your content like you're talking to one person, not a list.
	Review and Refine: Keep an eye on your open, click and conversion metrics and learn from this engagement data to improve timing, tone and content.
	Stay Transparent: Let people know what to expect and include an unsubscribe link in every message so that your subscribers can opt out at any time, even if the full sequence hasn't run its course.

Automation with A/B-Split Testing

Automation isn't just about sequences. You can also incorporate automation into your testing protocols. LISTSERV Maestro has powerful A/B-split testing capabilities that allow you to send two or more versions of a mailing to random splits of your subscribers and compare the response rates to see which version performs better. When combined with automation, you can:

Test different subject lines, layouts, content or CTAs.
Have the system send the variants to a small random sample.
Identify the winning variant based on your preferred engagement metrics.
Automatically deliver the best performing variant to the rest of your subscribers.

This allows you to learn what resonates best with your audience and leverage automation to make data-driven decisions without slowing down your workflow.

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