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Opt-in email marketing is the use of email to promote products, services or events to recipients who have explicitly agreed to receive such messages. Email marketing can range from small-scale promotions to large-scale enterprise campaigns where customer databases are used to carefully target and customize the messages according to each recipient's personal preferences. Open-up and click-though tracking allows you to see whether the recipients are opening your messages and clicking on the embedded links. Using this data, it is possible to follow up with individual recipients and further tailor your messages according to their interests.
In order to efficiently conduct opt-in email marketing campaigns, it is essential to employ a professional email marketing software solution. There are certain features that are particularly important for opt-in email marketing. In addition to automatic handling of subscriptions, sign-offs and bounces, the software must be able to connect to your customer database and pull out specific information about your recipients for use in your mailings. Tracking capabilities are also important because they allow you to determine the effectiveness of your campaigns. By being able to rapidly quantify results, you can make instant adjustments to your campaigns to achieve optimal results.
Why Email Marketing?
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