Software > LISTSERV Maestro Email Marketing Software > Feature Checklist
LISTSERV Maestro Feature Checklist
Administration Features
| Show All |
Full Editions |
Maestro One |
| Multiple License Sizes
Licenses are available in multiple sizes depending on your needs, making LISTSERV Maestro ideal for small and large organizations alike. As your needs grow, upgrading to a larger license is always easy.
|
Yes |
10,000 msg/month |
| Integrated Virus Protection
LISTSERV Maestro is the only software of its kind with built-in virus protection. The system scans all messages for viruses before delivery, keeping your mailings clean and safe.
|
Yes |
Yes |
| External Database Access
LISTSERV Maestro connects to most external databases, including Oracle, DB2, MS SQL Server and MySQL, allowing you to harness the information from existing customer databases for your email marketing campaigns.
|
Yes |
No |
| Flexible Recipient Warehouse Options
LISTSERV Maestro can use an external installation of Oracle, DB2, MS SQL Server or MySQL as its system database, or you can use the included MySQL database, which comes integrated with LISTSERV Maestro. You can easily start building your recipient warehouse on any of the supported databases, internal or external.
|
Yes |
Internal DB Only |
| DomainKeys Support
LISTSERV Maestro supports DomainKeys, which is a cryptographic authentication solution that adds signatures to email messages, allowing recipient sites to verify that the message was sent by an authorized sender.
|
Yes |
Yes |
| Password-Protected Interface
LISTSERV Maestro's web interface is password-protected, securing your site and email marketing campaigns from unauthorized access.
|
Yes |
Yes |
| Access Restriction by IP Address
Access to the LISTSERV Maestro web interface can be limited to a local domain area or to a specifically defined range of IP addresses.
|
Yes |
Yes |
| HTTPS Support
LISTSERV Maestro is compatible with SSL and allows the web interface to be accessed using the HTTPS protocol.
|
Yes |
Yes |
| HTTP(S) API With Secured Access
LISTSERV Maestro supports external API access via a secured HTTP or HTTPS interface to allow authorized external processes to trigger recipient or report downloads, imports, mail job deliveries and many other automated tasks.
|
Yes |
Yes |
| User Interface Customization
Organizations can translate the LISTSERV Maestro user interface into any other language or into their own organizational jargon.
|
Yes |
Yes |
| System Metrics
System metrics continuously monitor disk usage, delivery statistics, HTTP request counts and response times, keeping administrators up-to-date on the status of the email communication system.
|
Yes |
Yes |
| Single Sign-On
With the single sign-on feature, administrators can switch back and forth between the Administration HUB and User Interface with one click and using the same password.
|
Yes |
Yes |
Job Management Features
| Show All |
Full Editions |
Maestro One |
| Basic and Advanced User Interface Modes
The Basic User Interface Mode greatly reduces the learning curve for beginners and makes it a breeze to get started quickly and easily, while the Advanced User Interface Mode allows experienced email marketers to take advantage of the full feature set.
|
Yes |
Basic Mode Only |
| Drag-and-Drop Job Management
LISTSERV Maestro supports a full hierarchy of job folders, allowing you to organize, drag and drop mail jobs into any number of folders, similar to file folders widely used in desktop operating systems, making campaign management easy even for large-scale operations.
|
Yes |
Yes |
| Job Due Dates
Jobs can be assigned approval or due dates. The campaign management dashboard lists the jobs that are due next, making it easy to set priorities and locate jobs that require attention.
|
Yes |
Yes |
| Job Archiving
Jobs can be archived automatically after a set number of days after delivery. Archived jobs are moved to a backup location and can be restored at a later time for historical reference.
|
Yes |
Yes |
| Job Journal
The job journal displays all events in a job's history. All changes to the job are recorded together with information about the user who performed the change, providing accountability regarding the workflow of the job.
|
Yes |
Yes |
| Automatic Bounce Handling
Bounces can be handled automatically or routed to a designated email address. If handled automatically, LISTSERV Maestro can create reports about the cause of the bounces.
|
Yes |
Yes |
| Team Collaboration
LISTSERV Maestro allows multiple people to work with a campaign at the same time through a team collaboration feature where you can formally delegate operational tasks among team members with special expertise in various areas.
|
Yes |
No |
| Anytime Scheduling
You can schedule email jobs for delivery at any date and time in any time zone without having to be present at the time of delivery.
|
Yes |
Yes |
| Auto-Repeat Jobs
Email jobs can be scheduled to be automatically delivered at regular, programmable intervals.
|
Yes |
No |
| A/B-Split Testing
A/B-split testing allows you to send two or more different versions of a mailing to distinct but random splits of your recipients and compare the results. A/B-split testing with sampling allows you to send the variations to a small random sample, check the tracking results, and then decide which variant to send to the rest.
|
Yes |
No |
| Follow-Up Messaging
LISTSERV Maestro allows you to send follow-up messages to recipients who opened up or clicked on a specific link in a previous email message.
|
Yes |
No |
Recipient Definition Features
| Show All |
Full Editions |
Maestro One |
| Internal Recipient Warehouse
The integrated recipient warehouse allows you to manage recipients and create target groups directly in LISTSERV Maestro without specialized database administration knowledge or SQL coding.
|
Yes |
Yes |
| External Recipient Database
LISTSERV Maestro connects to most common databases, allowing you to harness the information from existing customer databases for your campaigns.
|
Yes |
No |
| Target Groups and List Segmentation
LISTSERV Maestro allows for easy creation of database-driven target groups. This allows users unfamiliar with SQL to perform correct campaign targeting by making easy point-and-click or pull-down menu choices.
|
Yes |
Yes |
| LISTSERV List Compatibility
LISTSERV Maestro is fully compatible and allows you to send jobs to existing LISTSERV lists. LISTSERV Maestro can also convert existing LISTSERV lists, which provides them with additional database, tracking and reporting functions.
|
Yes |
No |
| Customizable Subscriber Pages
For hosted lists in your recipient warehouse, LISTSERV Maestro can automatically generate customizable web pages where subscribers can enter their information and manage their subscriptions, requiring no HTML coding or CGI scripting.
|
Yes |
Yes |
| Direct Spreadsheet Import
LISTSERV Maestro allows you to import data directly from spreadsheet files, without the need to first convert the spreadsheet into a CSV file.
|
Yes |
Yes |
| List Protection
The list protection feature prevents people who have unsubscribed from a hosted list from being accidentally re-added when importing subscribers from external sources, such as customer databases.
|
Yes |
Yes |
| Suppression Lists
You can protect your organization's sender reputation by using site-wide or individual "Do Not Send" lists to prevent certain email addresses from being included in your mailings.
|
Yes |
Yes |
Content Development Features
| Show All |
Full Editions |
Maestro One |
| HTML, Text and MIME Support
Email messages can be crafted in text, HTML or multi-part format, which includes both text and HTML.
|
Yes |
HTML+Text Only |
| HTML Newsletter Templates
The ready-to-use newsletter templates allow you to create professional-looking HTML newsletters without HTML coding. Just click on the placeholders to fill the predefined areas with your own text and images or create your own message templates from scratch.
|
Yes |
Yes |
| Visual HTML Editor
LISTSERV Maestro includes an integrated visual HTML editor for easy creation of HTML newsletters and email messages.
|
Yes |
Yes |
| Flexible Image Handling
LISTSERV Maestro allows you to choose whether to retrieve images for HTML newsletters from an external server, upload and embed them directly into the message, or upload and host them on the LISTSERV Maestro server.
|
Yes |
Yes |
| Social Media Publishing
LISTSERV Maestro allows you to automatically publish links to your campaign messages on Twitter and Facebook at the time of delivery, making it easier to spread the reach of email marketing campaigns beyond the immediate subscriber base.
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Yes |
Yes |
| Social Media Sharing
LISTSERV Maestro supports easy social media sharing. You can use a simple drop-in to include social media sharing icons in messages, enabling subscribers to share the content with their own followers through their preferred social networks.
|
Yes |
Yes |
| Personalization
LISTSERV Maestro supports personalization by allowing customized content to be inserted into messages.
|
Yes |
Yes |
| Conditional Blocks
LISTSERV Maestro supports conditional logic, enabling easy creation of custom content blocks. This allows you to create totally customized messages based on each recipient's preferences.
|
Yes |
Yes |
| Drop-in Content
Drop-in content allows you to extract and insert email content at the time of delivery. This is particularly useful for automated jobs or for including time-sensitive information.
|
Yes |
No |
| System Drop-in Content
System drop-ins allow you to automatically add elements such as subscription date or login and unsubscribe URLs to messages when sending to hosted recipient lists. There is also a system drop-in that performs calculations on subscriber data.
|
Yes |
Yes |
| Attachment Support
Audio, video, PDF documents and other files can be attached to email messages.
|
Yes |
Yes |
| International Character Set Support
LISTSERV Maestro has full support for international character sets.
|
Yes |
Yes |
| Individual From and Reply-To Sender Addresses
LISTSERV Maestro supports customizable mail headers, which enable you to personalize the "From" and "Reply-To" headers for each individual recipient.
|
Yes |
Yes |
| X-Header Support
LISTSERV Maestro supports X-Headers, which allows you to insert custom header lines into your email messages.
|
Yes |
No |
| Message Preview and Testing
LISTSERV Maestro lets you preview messages in your browser window and send formal test messages before delivery. HTML mail can also be previewed in a state that simulates an email client that has blocked the images.
|
Yes |
Yes |
| Easy Compliance with Anti-Spam Regulations
LISTSERV Maestro makes it easy to comply with typical anti-spam regulations in different countries. Contact details, legal information and unsubscribe links can be automatically added to your campaign messages for full anti-spam compliance.
|
Yes |
Yes |
Tracking and Reporting Features
| Show All |
Full Editions |
Maestro One |
| Open-Up Tracking
LISTSERV Maestro supports open-up tracking, which measures the number of recipients who opened up their email messages.
|
Yes |
Yes |
| Click-Through Tracking
LISTSERV Maestro supports click-through tracking, which measures whether recipients clicked on the embedded links within their messages. Text and HTML parts can be tracked either together or separately.
|
Yes |
Yes |
| Form-Submit Tracking
LISTSERV Maestro can track whether recipients submitted HTML forms embedded within their messages.
|
Yes |
Yes |
| Forward-to-a-Friend Tracking
The automatic forward-to-a-friend functionality allows subscribers to easily forward the newsletter to others. These forwards and any resulting subscriptions can be tracked.
|
Yes |
Yes |
| Action Tracking
The action tracking functionality extends the scope of the tracking, allowing you to monitor recipients' page visits and viral marketing activities occurring after they have read an email message and clicked on links to the target website.
|
Yes |
No |
| Social Media Tracking
LISTSERV Maestro allows you to track how many of your recipients shared your message through their social networks and how many new subscribers joined the list as a result.
|
Yes |
Yes |
| Four Levels of Tracking
LISTSERV Maestro offers four levels of tracking, ranging from blind to personal, with each level collecting a different degree of personally identifiable information about recipients for tracking reports.
|
Yes |
Unique Only |
| Tracking Permission
LISTSERV Maestro offers a built-in way to obtain permission for personal tracking from recipients. This allows you to send a mailing to a mixed group of recipients and gather personal tracking information from those who have given permission and non-identifiable, unique tracking from those who haven't.
|
Yes |
No |
| Web-Based Quick Tracking Reports
The web interface enables you to select a variety of reports to view your campaign results. This allows you to analyze and adjust your campaigns to achieve better results.
|
Yes |
Yes |
| Predefined Tracking Reports
Automatically generated pie charts give you an immediate overview of the key metrics of a campaign's success. The first-week tracking history shows how subscribers reacted to the campaign message during the first week after delivery.
|
Yes |
Yes |
| Web-Based Interactive Recipient Reports
The interactive recipient data reports allow you to click on charts and drill down for details. The charts can show, for example, membership and subscription statistics over time.
|
Yes |
Yes |
| Click-Rate Visualization
Click rates can be shown as pins, showing which links attracted the most attention visually. This report type is similar to eye tracking reports used to study the effectiveness of user interfaces and advertising media.
|
Yes |
Yes |
| Demographic Reporting
LISTSERV Maestro can create demographic reports about the subscribers in a data warehouse and define jobs and target groups based on these demographic segments.
|
Yes |
Yes |
| Job Comparison Reports
The job comparison reports enable you to dynamically compare the tracking events for two or more jobs, allowing you to quickly and easily assess the success of multiple campaigns.
|
Yes |
Yes |
| Hard Bounce, Soft Bounce Reports
With automatic bounce handling, LISTSERV Maestro can create reports about the cause of the bounces, allowing you to distinguish between hard and soft bounces.
|
Yes |
Yes |
| Dashboard Reports
Tracking reports can be made available directly on the campaign dashboard, giving you a one-stop overview of your most important email metrics and activities.
|
Yes |
Yes |
| PDF Tracking Reports
Most LISTSERV Maestro reports can be downloaded as PDF documents, making it easier to share reports with colleagues and supervisors.
|
Yes |
Yes |
| Spreadsheet Tracking Reports
Most LISTSERV Maestro tracking reports can be directly downloaded as spreadsheets with automatically embedded diagrams and charts for further analysis.
|
Yes |
Yes |
| Statistical Software Compatibility
Tracking data can be imported into third-party statistical software packages for further analysis.
|
Yes |
Yes |
| Web Analysis Software Compatibility
LISTSERV Maestro can pass parameters in the tracking URL, allowing web traffic software to analyze click-stream activities.
|
Yes |
Yes |
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