The Anatomy of a Successful Email Newsletter

By Jani Kumpula
Senior Webmaster/User Interface Designer, L-Soft

Email newsletters can be one of the most impactful ways of communicating with your audiences, but only if done well. So what makes a good newsletter for optimal engagement? Let’s take a look at the building blocks of a successful email newsletter and why each of them is important. Mouse over or tap on each component for insights and tips on how to craft your email newsletter for top performance.

Email List Software Comparison: LISTSERV vs LISTSERV Maestro

The type of solution that you need in order to send email newsletters depends on your objectives and requirements. In any case, look for a professional solution with automated list management and a library of responsive HTML newsletter templates to help you get started. For more advanced needs, make sure that your solution has a built-in subscriber database with capabilities to customize your content based on each subscriber’s profiles and preferences. Also make sure that your solution offers detailed open-up, click, conversion and social media sharing metrics that allow you to get in-depth data about the performance of your email newsletters. This ability to measure the success of your campaigns, to test what works best with your unique audience and to optimize future messages based on past results is what makes email newsletters so impactful.

	LISTSERV	LISTSERV Maestro
Email List Management	Yes	Yes
Newsletter Templates	Yes	Yes
Built-In Subscriber Database	No	Yes
Segmentation and Targeting	No	Yes
Reporting and Analytics	No	Yes
Email Automation	No	Yes