LISTSERV Maestro Features and Benefits
Multiple License Sizes: Licenses are available in multiple sizes depending on your needs, making LISTSERV Maestro ideal for small and large organizations alike. As your needs grow, upgrading to a larger license is always easy.
Integrated Virus Protection: LISTSERV Maestro is the only software of its kind with built-in virus protection. The system scans all messages for viruses before delivery, keeping your mailings clean and safe.
DomainKeys Support: LISTSERV Maestro supports DomainKeys, which is a cryptographic authentication solution that adds signatures to email messages, allowing recipient sites to verify that the message was sent by an authorized sender.
System Metrics: System metrics continuously monitor disk usage, delivery statistics, HTTP request counts and response times, keeping administrators up-to-date on the status of the email communication system.
Job Management Features
Campaign Dashboard: The dashboard keeps track of your email marketing activities by providing information about recently delivered jobs and jobs due next. Tracking reports are available directly on the dashboard, giving you a one-stop overview of your most important email metrics and activities.
Drag-and-Drop Job Management: LISTSERV Maestro supports a full hierarchy of job folders, allowing you to organize, drag and drop mail jobs into any number of folders, similar to file folders widely used in desktop operating systems, making campaign management easy even for large-scale operations.
Team Collaboration: LISTSERV Maestro allows multiple people to work with a campaign at the same time through a team collaboration feature where you can formally delegate operational tasks among team members with special expertise in various areas.
A/B-Split Testing: A/B-split testing allows you to send two or more different versions of a mailing to distinct but random splits of your recipients and compare the results. A/B-split testing with sampling allows you to send the variations to a small random sample, check the tracking results, and then decide which variant to send to the rest.
Recipient Definition Features
External Database Access: LISTSERV Maestro connects to most external databases, including Oracle, DB2, MS SQL Server and MySQL, allowing you to harness the information from existing customer databases for your campaigns.
Flexible Recipient Warehouse Options: LISTSERV Maestro can use an external installation of Oracle, DB2, MS SQL Server or MySQL as its system database, or you can use the included MySQL database, which comes integrated with LISTSERV Maestro. You can easily start building your recipient warehouse on any of the supported databases, internal or external.
Target Groups and List Segmentation: LISTSERV Maestro allows for easy creation of database-driven target groups. This allows users unfamiliar with SQL to perform correct campaign targeting by making easy point-and-click or pull-down menu choices.
Customizable Subscriber Pages: For hosted lists in your recipient warehouse, LISTSERV Maestro can automatically generate customizable web pages where subscribers can enter their information and manage their subscriptions, requiring no HTML coding or CGI scripting.
Content Development Features
HTML, Text and MIME Support: Messages can be crafted in text, HTML or multi-part format, which includes both text and HTML. The integrated visual HTML editor makes it a snap to create professional HTML newsletters and campaigns.
Personalization: LISTSERV Maestro supports conditional logic, enabling easy creation of custom content blocks with personalized information. This allows you to create totally customized messages based on each recipient's preferences.
HTML Newsletter Templates: The ready-to-use newsletter templates allow you to create professional-looking HTML newsletters without HTML coding. Just click on the placeholders to fill the predefined areas with your own text and images or create your own message templates from scratch.
Easy Compliance with Anti-Spam Regulations: LISTSERV Maestro makes it easy to comply with typical anti-spam regulations in different countries. Contact details, legal information and unsubscribe links can be automatically added to your campaign messages for full anti-spam compliance.
Tracking and Reporting Features
Tracking Flexibility: LISTSERV Maestro supports several levels of open-up, click-through and action tracking, each level collecting a different degree of personally identifiable information about recipients and offers a built-in way to obtain permission for personal tracking from subscribers.
Action Tracking: The action tracking functionality extends the scope of the tracking, allowing you to monitor recipients' page visits and viral marketing activities occurring after they have read an email message and clicked on links to the target website.
Social Media Tracking: LISTSERV Maestro allows you to automatically publish links to your campaign messages on Twitter and Facebook at the time of delivery. You can also track how many of your recipients shared your message through their social networks and how many new subscribers joined the list as a result.
Predefined Tracking Reports: Automatically generated pie charts give marketers an immediate overview of the key metrics of a campaign's success. The first-week tracking history shows how subscribers reacted to the campaign message during the first week after delivery.
Custom Web-Based Tracking Reports: The web interface enables you to create a variety of tracking reports, including interactive drill-down charts, to view your campaign results. This allows you to analyze and adjust your campaigns to achieve better results. Most reports can also be downloaded as PDF files and spreadsheets with automatically embedded diagrams and charts for further analysis..
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