New in LISTSERV Maestro 3.1
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LISTSERV Maestro 3.1 Highlights
Message Templates: The ready-to-use message templates allow you to create professional-looking HTML newsletters without HTML coding. Just click on the placeholders to fill the predefined areas with your own text and images or create your own message templates from scratch.
Visual HTML Editor: LISTSERV Maestro now comes with an integrated visual HTML editor, which enables you to easily create HTML newsletters and email messages without HTML coding.
A/B-Split Testing: A/B-Split Testing allows you to send two or more different versions of a newsletter to distinct but random splits of your recipients and compare the results. A/B-Split Testing with Sampling allows you to send the variations to a small random sample, check the tracking results, and then decide which variant to send to the rest.
Forward-to-a-Friend: The automatic forward-to-a-friend functionality allows subscribers to easily forward the newsletter to others. These forwards and any resulting subscriptions can be tracked.
Click-Rate Visualization: Click rates can be shown as pins, showing which links attracted the most attention visually. This report type is similar to eye tracking reports used to study the effectiveness of user interfaces and advertising media.
Improved Message Definition: The message content definition interface has received a face lift to make it easier to manage message templates, forward-to-a-friend functions and system drop-ins.
Improved User Management: The improved user management interface allows you to manage all users of a workgroup and their permissions on a single page.
For more details, see the LISTSERV Maestro 3.1 Release Notes:
http://www.lsoft.com/manuals/Maestro/3.1/LISTSERVMaestro3.1_ReleaseNotes.htm
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