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LISTSERV Maestro 2.0 extends the power of email marketing to organizations that do not already have existing recipient databases and need an easy way to start collecting data and conducting targeted opt-in email campaigns. Data administration and mailing list creation have been combined in one interface to allow you to manage and select recipients and create database-driven target groups directly in LISTSERV Maestro.
View LISTSERV Maestro 2.0 Release Notes
Recipient Warehouse: The recipient warehouse combines data administration and list creation in one interface. It allows you to manage and select recipients and create database-driven target groups directly in LISTSERV Maestro without specialized database administration knowledge or SQL coding.
Target Group Improvements: A target group wizard for hosted recipient lists makes it easy to create targeted groups of recipients without SQL knowledge. The wizard guides you through defining the conditions under which recipients will be selected.
Subscriber Pages: LISTSERV Maestro can automatically generate Web pages where subscribers can enter their own data and manage their subscriptions. No HTML coding or CGI scripting is required. The Web pages can be fully customized to blend with an existing Website or company look.
System Drop-In Content: System drop-ins allow you to automatically add the subscription date or login and unsubscribe URLs to messages when sending to hosted recipient lists. There is also a new system drop-in that performs calculations on subscriber data.
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