ListPlex Maestro Features and Benefits
Virtual Domain Name: ListPlex Maestro allows you to use your own virtual domain name and customized tracking URL for seamless integration with the rest of your web presence. Data hosting is also available.
Integrated Virus Protection: ListPlex Maestro is the only hosting service of its kind with built-in virus protection. The system scans all messages for viruses before delivery, keeping your mailings clean and safe.
Relocation Flexibility: Since L-Soft offers both licensing and hosting, the ListPlex Maestro service can be migrated from our servers and taken in-house with minimal effort and disruption or vice-versa.
DomainKeys Support: ListPlex Maestro supports DomainKeys, which is a cryptographic authentication solution that adds signatures to email messages, allowing recipient sites to verify that the message was sent by an authorized sender.
Job Management Features
Campaign Dashboard: The dashboard keeps track of your email marketing activities by providing information about recently delivered jobs and jobs due next. Tracking reports are available directly on the dashboard, giving you a one-stop overview of your most important email metrics and activities.
Drag-and-Drop Job Management: ListPlex Maestro supports a full hierarchy of job folders, allowing you to organize, drag and drop mail jobs into any number of folders, similar to file folders widely used in desktop operating systems, making campaign management easy even for large-scale operations.
Team Collaboration: ListPlex Maestro allows multiple people to work with a campaign at the same time through a team collaboration feature where you can formally delegate operational tasks among team members with special expertise in various areas.
A/B-Split Testing: A/B-split testing allows you to send two or more different versions of a mailing to distinct but random splits of your recipients and compare the results. A/B-split testing with sampling allows you to send the variations to a small random sample, check the tracking results, and then decide which variant to send to the rest.
Recipient Definition Features
Internal Recipient Warehouse: The integrated recipient warehouse allows you to manage recipients and create target groups directly in ListPlex Maestro without specialized database administration knowledge or SQL coding.
External Recipient Database: With the Hybrid system, ListPlex Maestro can connect to most external databases, including Oracle, DB2, MS SQL Server and MySQL, allowing you to harness the information from existing customer databases for your email marketing campaigns.
Target Groups and List Segmentation: ListPlex Maestro allows for easy creation of database-driven target groups. This allows users unfamiliar with SQL to perform correct campaign targeting by making easy point-and-click or pull-down menu choices.
Customizable Subscriber Pages: For hosted lists in your recipient warehouse, ListPlex Maestro can automatically generate customizable web pages where subscribers can enter their information and manage their subscriptions, requiring no HTML coding or CGI scripting.
Content Development Features
HTML, Text and MIME Support: Messages can be crafted in text, HTML or multi-part format, which includes both text and HTML. The integrated visual HTML editor makes it a snap to create professional HTML newsletters and opt-in campaigns.
Personalization: ListPlex Maestro supports personalization and conditional logic, enabling easy creation of custom content blocks. This allows you to create totally customized messages based on each recipient's preferences.
HTML Newsletter Templates: The ready-to-use newsletter templates allow you to create professional-looking HTML newsletters without HTML coding. Just click on the placeholders to fill the predefined areas with your own text and images or create your own message templates from scratch.
Social Media Publishing: ListPlex Maestro allows you to automatically publish links to your campaign messages on Twitter and Facebook at the time of delivery, making it easier to spread the reach of email marketing campaigns beyond the immediate subscriber base.
Tracking and Reporting Features
Tracking Flexibility: ListPlex Maestro supports several levels of open-up, click-through and action tracking, each level collecting a different degree of personally identifiable information about recipients and offers a built-in way to obtain permission for personal tracking from subscribers.
Action Tracking: The action tracking functionality extends the scope of the tracking, allowing you to monitor recipients' page visits and viral marketing activities occurring after they have read an email message and clicked on links to the target website.
Predefined Tracking Reports: Automatically generated pie charts give marketers an immediate overview of the key metrics of a campaign's success. The first-week tracking history shows how subscribers reacted to the campaign message during the first week after delivery.
Custom Web-Based Tracking Reports: The web interface enables you to create a variety of tracking reports, including interactive drill-down charts, to view your campaign results. This allows you to analyze and adjust your campaigns to achieve better results. Most reports can also be downloaded as PDF files and spreadsheets with automatically embedded diagrams and charts for further analysis.
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