Issue 4, 2015
Dear Subscriber,

In this issue, you'll meet Abby, a Special Olympics World Champion, and find out about the impact of LISTSERV in her life. You'll also hear what millennials have to say about email. The tech tips focus on HTML newsletters in LISTSERV and drip marketing campaigns in LISTSERV Maestro.

Table of Contents

Gold, Silver, Bronze and Email
The Journey of a Special Olympics World Champion and Her Parents
By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
Gold, Silver, Bronze and Email
Abby Reznek has loved the pool since she was a baby, splashing around in an adapted aquatics program run by the county parks system in her Maryland community. Abby's mother, Karen Reznek, recalls: "She did not put it all together until her younger sister started swimming. The next day, Abby was swimming, and within a few days she was swimming across the pool."

Special Olympics Maryland, Prince George's County: Winning with ListPlex
By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
Special Olympics Maryland
For Abby Reznek and hundreds of other athletes, their home team is Special Olympics Maryland, Prince George's County (SOMDPG). With programs for people ages 8 and older, SOMDPG provides year-round sports training and athletic competition in a variety of Olympic-type sports for people with intellectual disabilities. See how hosted LISTSERV email lists help SOMDPG accomplish its life-changing mission.

Email and Millennials: Numbers and Voices
By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
The much-hyped symbiotic relationship between millennials and social media is said to portend the death of email or, at the very least, formidable struggles for organizations without a "strong social presence" with gazillions of followers or that magic mojo to get millennials' eyes off their small screens for a few seconds, much less consider our messages and organizations worthy of thumbs-up emojis.
If you're panicking, you're not alone. But rest assured, the generation with the overused label, people born between the early 1980s and the late 1990s, use email – a lot. And they like it. Welcome to the first article in a two-part feature with illuminating snapshots, both statistical and real-life, on email in the everyday lives of millennials.
Thomas Cook
"Email is so important in my life now. I get about 100 a day for school, fraternity events, alerts and my Interfraternity Council work. At least 75 are relevant to something I need to focus on during the day."
Thomas Cook
Undergraduate Mechanical Engineering Student
Class of 2016
Email and Millennials: The Voices
Interviewing millennials in-depth and in-person earlier this month gave a first-hand glimpse into how they interact with email and the big role that it actually plays in the daily academic, professional and personal worlds of their generation.
Email and Millennials: The Numbers
Don't believe the hype. The death of email has been forecast, even declared, since email lists began almost 30 years ago with LISTSERV. But research shows that email is very much alive and thriving, with study after study finding email to be the top activity for online millennials.

How do I create my own HTML newsletter templates in LISTSERV?
By Ben Parker,
Chief Corporate Consultant, L-Soft

In a previous tech tip, we described how to use the HTML newsletter templates that are included with LISTSERV 16.0. But many customers want to design and create their own HTML newsletter templates, fully customized for their organizations. This tech tip goes over the template creation process and shows the easiest way to do this, including how to code repeating content blocks that allow you to dynamically create the number of content blocks that you need during the content definition stage.

LISTSERV Maestro Tech Tip
How can I set up a drip marketing campaign in LISTSERV Maestro?
By Ben Parker,
Chief Corporate Consultant, L-Soft

Drip marketing is a communication strategy that sends or "drips" a pre-written set of messages to customers or prospects over a set period of time. Drip marketing is distinct from other kinds of database marketing in two ways. The timing of the messages follows a pre-determined course, and the messages are dripped in a series applicable to a specific behavior or status of the recipient. This tip will focus on the technical aspects of how to set up such a campaign in LISTSERV Maestro.

Contact L-Soft

L-Soft international, Inc.
7550 Wisconsin Avenue, Suite 400
Bethesda, MD 20814

L-Soft Sweden AB
Rosenlundsgatan 52, 2tr
118 63 Stockholm


+46 (0)8-50709900
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