Issue 1, 2020
Boost Your Communications with LISTSERV Maestro 9.0
LISTSERV Maestro 9.0
LISTSERV Maestro 9.0, a major new release of L-Soft's email marketing and analytics solution, is now available and features a redesigned user interface with improved navigation and workflow. It's available as on-premises software or as a hosted cloud service.

Highlights of the new version include:
  • New interface with major usability improvements
  • Improved list creation with automatically generated profile fields
  • Streamlined job workflow with stepwise guidance
  • Responsive subscription pages that automatically adapt to changes in list settings
  • Improved content editor with a new auto-save feature
  • Unique capability to enable personal tracking with consent from subscribers

The Heart of Email Communication:
Trends Come and Go, Human Connection is a Constant

By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
Thank you for being a LISTSERV at Work reader and welcome to a new decade of communication. 2020 and beyond are sure to be full of innovations and new trends for online communicators and marketers. When it comes down to it, though, communication is all about people reaching people and sharing something of value.
The Heart of Email Communication

See and Share Free LISTSERV Video Tutorials

By L-Soft Staff
Are you a LISTSERV subscriber, list owner or site administrator? Have you seen the Learn LISTSERV video tutorial series for each of these user groups? Brand new site administrator tutorials are now available, and more tips are being continuously added, so make sure to add the page to your bookmarks.

Why is it important to stay current with my LISTSERV license and software version?
By Michael Shannon
Software Support Engineer, L-Soft

LISTSERV has a proven track record of being both stable and reliable. While this is a very good thing, it can often result in problems if LISTSERV is forgotten when updates to software or licenses are released. Whatever the situation, it's just as important to ensure that LISTSERV is current as any other software in your environment.
Email How-To Tip
How can I convert a spreadsheet with subscribers into a LISTSERV Maestro subscriber list?
By Johannes Hubert
Senior Applications Programmer, L-Soft

If you have a spreadsheet containing a list of subscribers, instead of uploading it for each mail job and keeping the file up to date manually, it's better to let LISTSERV Maestro handle it all. This tech tip shows how you can easily convert a spreadsheet into a LISTSERV Maestro subscriber list, with automatically created profile fields based on your data.

Reader Survey: Thank You and Highlights

By L-Soft Staff
Thanks to everyone who participated in the reader survey – your insights and input are greatly appreciated. If you haven't already received your LISTSERV t-shirt, be on the lookout for it soon.

We heard from many kinds of organizations, from universities and libraries to medical and health associations, to faith-based entities and different types of companies.
Survey Highlights

Stay on Top of Key Data Privacy and Data Protection Regulations

By L-Soft Staff
Are you complying with the California Consumer Privacy Act (CCPA), which took effect January 1, 2020? And are you making the most of these resources to help you meet the requirements of the EU GDPR?

Data Privacy

Let's Stay Connected
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