In This Issue

Double Opt-in Turns 15: Looking Back, Ahead
Success Story: Il Sole 24 ORE

CrimEnet Wins LISTSERV Choice Awards Grand Prize
FTC Approves New Provisions Under CAN-SPAM Act
LISTSERV Maestro Tech Tip

Double Opt-in Turns 15:
Looking Back, Looking Ahead

Double Opt-in Turns 15

In 1993, LISTSERV® was the first email list management software to introduce double opt-in subscriptions for people joining a mailing list. With the 15th anniversary of double opt-in upon us, Eric Thomas, L-Soft founder and CEO and LISTSERV creator, answers some questions about this best practice and gives us a glimpse of what's to come in the next version of LISTSERV.


Success Story: Il Sole 24 ORE

As one of the most important and renowned Italian daily business newspapers, Il Sole 24 ORE needed an advanced email list communication solution to serve its audience and manage the constant growth of its email lists. Thanks to the high-performance LISTSERV and LISTSERV Maestro email communication platform, Il Sole 24 ORE automates subscriber registration and list management processes, enforces a strong anti-spam policy, and enables its editorial, marketing and customer service departments to be completely autonomous in sending mailings to their subscribers.



Q: What are feedback loops and why are they important to the deliverability of my email?

Answer by John Harlan
Vice President, Computer Services, L-Soft

Feedback loops are a mechanism implemented by an Internet Service Provider (ISP) to convey back to the originating mailer any complaints the ISP has received from its users regarding a specific email message. Acting on the feedback loop information, originating mailers can protect their sender reputation with the ISP by removing the complaining user from their recipient address data.


LISTSERV Community

LISTSERV Community

L-Soft has designed a new LISTSERV Community area, which acts as a one-stop resource hub for our customers and offers quick access to common questions, manuals, support links, statistics and the capability to learn about and manage your subscriptions to L-Soft's corporate announcement lists.


LISTSERV Maestro 3.3-7 Released

LISTSERV Maestro 3.3-7 is now available to customers with valid maintenance and a LAK expiring after June 5, 2008. LISTSERV


Maestro 3.3-7 features group or user email limits, support for LISTSERV LDAP features and several bug fixes.


Quote of the Issue

"L-Soft's support enables DC Web Women (DCWW) to commune and achieve our greater mission – to encourage women in technology and its related spaces throughout the National Capital region. L-Soft's partnership puts LISTSERV power behind our vital email forums, through which we brainstorm about technologies, our community events, our outreach programs and how we can be more effective for our 2,700-plus members. That's all to say, L-Soft supports DCWW's lifeline! How can we ever thank you?"

Jill M. Foster
Chair, Steering Committee
DC Web Women

CrimEnet Wins Grand Prize of
L-Soft's LISTSERV Choice Awards

CrimEnet Wins LISTSERV Choice Awards

L-Soft has selected CrimEnet, an email network that connects law enforcement personnel to solve crimes, as the 2007-08 winner in its global email list recognition program. CrimEnet – The Crime Electronic Network – was founded by Capt. Frank Anderson and his colleagues in Indiana's St. Joseph County Police Department. CrimEnet has been using email to facilitate police investigations across three states and 75 agencies for five years, with excellent results.

CrimEnet member Sgt. Mike Kellems, LaPorte County Sheriff's Department, Ind., says: "Congratulations on a well-deserved

LISTSERV Choice Awards

award! Communication is the key to success in any operation, particularly in the public service sector. CrimEnet has enabled police officers from numerous counties and several states to be able to communicate. As a 20+ year veteran of law enforcement, I've seen countless opportunities pass us by because of a lack of communication. CrimEnet has effectively bridged that gap."


FTC Approves New Provisions
Under CAN-SPAM Act

As of May 2008, the U.S. Federal Trade Commission (FTC) has approved new provisions under the CAN-SPAM Act. The new rule provisions address four new requirements for commercial email in the United States. For the benefit of the LISTSERV community, L-Soft has prepared a document on the rules of the CAN-SPAM Act in the United States as well as a comparison with the EU Directive on Electronic Communications in Europe.


LISTSERV Maestro Tech Tip

Q: Why would I want to use LISTSERV Maestro's message templates? Aren't they too generic?

Answer by Françoise Becker
VP Software Engineering, L-Soft

There are many reasons to use LISTSERV Maestro message templates, but the main reasons are that they are easy to use. They'll give your messages a consistent look and feel, and they'll reduce your need for testing. However, maintaining a consistent look does not have to mean following a rigid or generic pattern. A well-designed template can allow a lot of flexibility and can give you that unique look you want for your messages. Creating that unique look doesn't require designing your own templates; LISTSERV Maestro also comes standard with several system templates that can be customized to fit your needs.


Refer a Colleague

Do you have a colleague who would be interested in LISTSERV at Work? Use our form to refer them to L-Soft's newsletter; subscriptions are only issued after the subscribers confirm through a double opt-in procedure.


LISTSERV at Work - Quickpoll

What subscription mechanism do you prefer to use for your email lists?

Double Opt-In

Single Opt-In


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