L-Soft Training and Consulting Guide

Our Training Agenda

Our training agenda consists of a collection of subject areas designed for a specific niche of customers. These subject areas contain a series of courses designed for our customers' different needs or even whole tracks tailored to a specific audience. However, customers may elect to take only specific courses within a track or have their employees take different courses within the same track. Please note that any/all the following groupings can be customized. All of our courses are 4-hour courses, except where otherwise noted.

Topic A: LISTSERV

List Owner Track (1 day)

3040 LISTSERV List Owner I (Basics) (4 Hours)

Audience: Current and prospective LISTSERV list managers

Prerequisites: None

Objectives: Course participants will learn how to perform basic list ownership functions – managing list's character and behavior, managing list's subscribers, diagnosing and solving problems – through LISTSERV's Web interface and email.

Duration: 4 hours

3042 LISTSERV List Owner III (Advanced) (One-Way Announcements Lists) (4 Hours)

Audience: Current and prospective LISTSERV list owners who are using or intend to use LISTSERV for one-way, announcement lists

Prerequisites: 3040 List Owner I (Basics) (or equivalent knowledge / experience)

Objectives: Course participants will learn how to set up and manage one-way announcement LISTSERV lists, send mail to a one-way list, use the super-list/sub-list architecture, use topics, customize mail and Web templates, and create customized Web signup pages.

Duration: 4 hours

Site Administrator Track (1.5 days)

3080 LISTSERV Site Administrator I (Basics) (4 Hours)

Audience: Current and prospective LISTSERV site administrators

Prerequisites: OS-specific administrative skills

Objectives: Course participants will learn what a site administrator needs to know about LISTSERV (email/web), new list creation and initial configuration, list-specific and site-wide mail and web template creation and modification, how a site administrator assists list owners with error-bounce management, list management, subscriber management.

Note that Course 3080 covers almost identical material to Course 3040. Normally we will not teach both 3040 and 3080 to the same person since the material is redundant. Site Administrator Track students should only take 3080.

Duration: 4 hours

3084 LISTSERV Site Administrator V (Advanced) (4 Hours)

Audience: Current and prospective LISTSERV site administrators

Prerequisites: 3080 Site Administrator I (Basics) or equivalent knowledge/experience

Objectives: Course participants will learn how to customize mail and Web templates, create customized Web signup pages, implement a super-list/sub-list architecture, use list topics, and use a standard toolset for LISTSERV and related diagnostics.

Note that Course 3084 covers almost identical material to Course 3042. Normally we will not teach both 3042 and 3084 to the same person since the material is redundant. Site Administrator Track students should only take 3084.

Duration: 4 hours

3085 LISTSERV Site Administrator VI (Analysis and Problem Solving) (4 Hours)

Audience: Current and prospective LISTSERV site administrators or advanced list owners

Prerequisites: 3084 Site Administrator V (Advanced) or equivalent knowledge/experience; OS-specific administrative skills

Objectives: Course participants will learn to interpret LISTSERV and SMTP log files, to interpret CHANGELOG files, bounce management, LISTSERV/SMTP behind a firewall, tuning LISTSERV, troubleshooting, operations monitoring/backups. This course has separate Windows and Unix versions.

Duration: 4 hours

Topic B: LISTSERV Maestro

101 – LISTSERV Maestro Basic Introduction (2 Hours)

Duration: 2 hours

LISTSERV Maestro User Track

U1 Content Creation (2 hours)

  • Uploaded / Manually Edited HTML
  • Widgets in Content Editor
  • Click-and-Fill Templates with Placeholders
  • Design Templates with Editable Blocks
  • Landing Pages (HTML & PDF)
  • Auto-Generated and Custom Alternative Text
  • Attachments Hosted by Maestro
  • Attachments added to Email

Duration: 2 hours

U2 Recipient Definition (2 hours)

  • Uploading Recipient Files
  • Loading Recipient Server Files
  • Selecting Recipients from an External Database
    • from an SQL Database
    • from an LDAP or Windows AD Directory (Accessed by Maestro)
  • Sending to Subscriber Lists
  • Sending to LISTSERV Lists
  • Special Fields: EMAIL and NAME
  • Additional Merge Fields
  • Profile Fields (for Reporting)
  • Database-Driven Target Groups

Duration: 2 hours

U3 Subscriber Warehouse Basics (2 hours)

  • Subscriber Lists and List Groups
  • Unsubscribe User Experience
  • Subscribe User Experience
  • Profile Fields
  • Subscriber Data: Import
  • Subscriber Data: Manual Edit

Duration: 2 hours

U4 Email Automation (2 hours)

  • Subscriber List Welcome Email
  • Repeated Delivery
  • Drop-In Content: Basics
  • Drop-In Content: Repeated Delivery and Content Variants
  • On-Demand Delivery
  • Repeated Delivery and Follow-Ups: Drip Marketing

Duration: 2 hours

U5 Subscriber Warehouse and Layout Customization (2 hours)

  • Elementary Customization: Logo, Name and Description
  • Master Templates for Pages and Emails
  • Font and Color Customization
  • Page Text Customization
  • Error Message Customization
  • Notification Email Customization
  • Layout Deployment

Duration: 2 hours

U6 LISTSERV Lists in Maestro (2 hours)

  • Sending to LISTSERV Lists vs. Sending to Subscriber Lists
  • Hybrid Subscriber Lists
  • Imported LISTSERV Lists
  • Sending to Hybrid Subscriber Lists
  • Hybrid Subscriber List Configuration Changes (Maestro / LISTSERV)
  • Managing Subscriber Profile Data (Maestro / LISTSERV)
  • Additional Profile Fields (Beyond EMAIL+NAME)

Duration: 2 hours

LISTSERV Maestro Admin Track

A1 Users And Groups (2 hours)

  • Architecture Overview
  • Logging in to HUB
  • Special Override Login
  • Administrator Accounts
  • Introduction to Users / Groups
  • Creating Users / Groups
  • User Rights
  • Recipients Restrictions
  • View / Manage Users
  • Deleting Users / Groups
  • Identities

Duration: 2 hours

A2 Configuration Settings (2 hours)

  • Introduction
  • HUB General Administration
  • E-Mail Notifications
  • LUI/TRK General Administration
  • LUI Configuration Settings (Various)

Duration: 2 hours

A3 LUI Data (2 hours)

  • Mail Jobs / Subscriber Warehouse Items
  • User Database Connections
  • Email Address Data Report
  • System Information on Dashboard
  • System Metrics
  • Delivery Statistics: Rates and Totals
  • Delivery Statistics: Report Settings

Duration: 2 hours

A4 File System And System Services (2 hours)

  • Maestro Backups
  • E-Mail Notifications
  • DBMS Plugins
  • External Job Data Access
  • DKIM Configuration
  • LISTSERV and LISTSERV Maestro
  • LISTSERV Maestro System Services
  • Distributed Components
  • LISTSERV Maestro Filesystem
  • LISTSERV Maestro Log Files
  • Troubleshooting

Duration: 2 hours

Frequently Asked Questions

1. How do I register for a training course?

Please complete and submit the Training Request Form and an L-Soft representative will respond with related information. Please address any questions to: training@lsoft.com.

2. Do I have to sign an agreement to take a training course?

Yes. Please complete and submit the Training Request Form and an L-Soft representative will respond with related information. Please address any questions to: training@lsoft.com.

3. Who are L-Soft's trainers? What are their qualifications?

From their education, our trainers hold different academic degrees. What is common to all of them is their long-time involvement with L-Soft, their confidence in and familiarity with our products and services, and their training, education and technical support backgrounds. Our trainers are also experienced with topics such as business communication, media production and marketing that are necessary to succeed in today's fast-moving Internet businesses.

4. How do I find the most suitable training course?

The section titled Our Training Agenda classifies our courses into several different topics, which are intended to appeal to different kinds of customers:

We recognize that any organization that uses LISTSERV is likely to have a number of people who use it or are interested in using it. In general, these people will be using LISTSERV for different purposes and will need different types of information. For this reason, in the LISTSERV and LISTSERV Maestro topics, we have identified different tracks of courses, which we feel would be logical sequences of courses for the different types of LISTSERV users.

Of course, these groupings of courses into topics and tracks is intended purely for your convenience and orientation; there is no requirement that you take the courses in sequence or stay within a given topic. We do, however, recommend that you look at the prerequisites and objectives of courses you are considering taking to make sure that the course will neither be too basic for you nor expect you to have information at your disposal that you do not have.

If the course you require is not listed, do not hesitate to contact us at: training@lsoft.com. New courses can be added on demand. Existing courses can be combined or customized to suit your exact needs. Please ask us if you don't see what you need.

5. How much does training cost?

Pricing is detailed in the information posted on our web site at: https://www.lsoft.com/products/training.asp.

Pricing for other forms of training are by quotation based on your requirements. Please send an email inquiry to: training@lsoft.com.

L-Soft Sales Contact Information

U.S. Office

L-Soft international, Inc.
7550 Wisconsin Avenue, Suite 400
Bethesda, MD 20814
USA

Phone: 1-800-399-5449
Email: sales@lsoft.com

European Office

L-Soft Sweden AB
Fatburs Brunnsgata 5
118 28 Stockholm
Sweden

Phone: +46 (0)8-50709900
Email: sales@lsoft.se