LISTSERV (R) at Work - Spring 2004 Issue (American Edition)L-Soft
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L-Soft to Recognize Top E-Mail Lists
L-Soft invites all e-mail list enthusiasts to celebrate its 10th Anniversary by participating in a contest to recognize the seven most interesting, creative and innovative LISTSERV e-mail lists in the world. The LISTSERV Choice Awards are open for nominations and feature six additional list categories that are still open: Philanthropic, Community, Announcement, Technical Innovation, Newsletter, and E-Mail Marketing.

The next award category is the Newsletter Award, which has a nomination deadline of April 27, 2004.
Press Release


LM_NET, the online voice for the school library community, won the first category of L-Soft's LISTSERV Choice Awards, the Educational List Award. With more than 16,000 subscribers from 65 countries, LM_NET's LISTSERV list connects school librarians worldwide so they can exchange ideas, solve problems, discuss new publications and up-coming conferences, ask for assistance or information, and link schools through their library media centers. Through the list, members have also been able to overcome a sense of professional isolation, a common problem among librarians.

Tech Tip

Q. How can I ensure that my e-mail newsletters are delivered to subscribers and not blocked by ISPs?

Answer by Ben Parker
Chief Corporate Consultant, L-Soft

E-mail deliverability is becoming an increasingly important issue in the current anti-spam climate as marketers and others sometimes fail to have their important and desired e-mail messages delivered. They complain that their attempts to deliver are being "blocked" by some popular receiving ISPs. The truth is that there is no way to force a mail server to receive particular messages. However, there are recommended good practices that promote success. Sender responsibilities fall into two categories: those concerned with recipient relations and those concerned with provider relations.


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L-Soft Resources

L-Soft has released the following white papers:

Moving LISTSERV® to a New Server (PDF)

Importing Data from Microsoft Access into LISTSERV® Maestro (PDF)

In the Next Issue

To send comments about this newsletter or if there is a topic that you would like to see addressed in a future issue, please contact

Then - Now

From the introduction of the term "spamming" into the Internet vocabulary to the passage of the CAN-SPAM Act, plenty of things have changed in the last 10 years. Come take a walk down memory lane with us as we contrast the developments and events of 1994 and 2004.

Success Story: National Corvette Museum

The National Corvette Museum was established as a not-for-profit foundation with a mission of celebrating the invention of the Corvette and preserving its past, present and future. The museum wanted a group communication solution that would allow it to extend its Web presence, as well as a means to send out museum-related news in a timely manner.

Success Story: Marketing with Ray

Ray Jutkins is a direct marketing powerhouse who works with business-to-business and consumer clients throughout the world. Ray has been selling since age 12; his involvement in direct marketing has spanned four decades. He created "integrated" marketing and sales programs before it became mainstream. He is the 1999-2000 winner of the Arizona Direct Marketing Association's Lifetime Achievement Award. Today, Ray has naturally gone to the next level, sharing Web marketing ideas with audiences around the world.

To browse more client success stories, visit L-Soft's case study page. If you or your company would like to be featured as an L-Soft success story, please contact


L-Soft is hosting free seminars on e-mail marketing on May 19 and June 9 at the company's Bethesda, MD, offices.

Learn from the industry experts about the benefits of building relationships using e-mail marketing and about aspects that you should consider when developing an e-mail marketing campaign, including evaluating legal issues, writing effective content, determining frequency of communication, properly using HTML and more.

L-Soft's VP of Marketing Gabriela Linares will present Email Lists in Action: A Case Study, which will focus on the e-mail list communication activities of The National Corvette Museum. The session will take place at 10:15 a.m., June 3, 2004, at INBOX: The Email Event in San Jose, CA.

Quote of the Issue

"L-Soft's LISTSERV products are the best of breed in the e-mail list niche and for good reason: Their software is easy to use, flexible, reliable and cost-effective."

Neil Young
Manager of Application and Enterprise Services
The Field Museum of Natural History

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Copyright 2004 L-Soft