LISTSERV (R) at Work - Spring 2003 IssueL-Soft
About LISTSERV (R) at WorkSubscriptionFront PageArchivesContact Us

EASE Maestro Hosting Service Replaces EASE Express

EASE Maestro EASESM Maestro is replacing the EASESM Express hosting service. The new EASE Maestro service is based on the LISTSERV® Maestro e-mail marketing software, which includes an easy-to-use Web interface that simplifies campaign management by guiding campaign administrators through every step of preparing e-mail messages for delivery. With EASE Maestro, you have complete control over your e-mail operations. You now have the ability to directly access the service 24 hours a day and to manage and track your e-mail campaigns at your convenience.

As an incentive for upgrading, we would like to offer our current EASE Express customers the chance to have their EASE Maestro hosting service set-up fee waived and receive one free hour of phone support to be used toward their EASE Maestro set-up if they act before March 30, 2003. The EASE Express service will no longer be available after that date. To upgrade, please contact sales@lsoft.com or call 1-800-399-5449.

With EASE Maestro now you can:

  • Select a recipient list from a text file, previous mailing job or LISTSERV® list.
  • Have the software automatically interpret and parse the recipient list and eliminate duplicate e-mail addresses and those with syntax errors.
  • Use multiple message formats to craft your messages in text, AOL rich text, HTML and multi-part formats (HTML and text).
  • Personalize your messages by inserting customer information into specific areas within a message.
  • Create sender profiles to be used in subsequent mailings.
  • Determine whether the software will handle bounces automatically or send them to a specified e-mail address.
  • Track open-up and click-through rates.
  • Choose one of four levels of tracking: personal, anonymous, unique or blind. Each level retrieves a different degree of data about your recipients, ensuring appropriate levels of customer privacy.
  • View tracking reports in real time online or download them to an Excel spreadsheet or other third-party statistical software package for further analysis.
  • Integrate with Web tracking software to view click-stream activities.

    • More details about EASE Maestro

    To take advantage of EASE Maestro's waived set-up fee and receive one free hour of phone support for your set-up, please act before March 30, 2003.

    Copyright 2003 L-Soft