Issue 5, 2023
Build Your Email Communication Skills: Join a Free Course

By L-Soft Staff
Your communications are important and so are your email skills. We're here to help with a new online course. This self-paced, 8-week course is free and open to anyone who would like to build knowledge and learn how to create all types of email marketing and outreach campaigns with the LISTSERV Maestro platform. Each week, you'll receive a short email with links to a group of video tutorials, each focusing on key email communication tasks and topics.
Learn LISTSERV Maestro
You'll learn how to:
  • Manage subscriber lists, profile fields and target groups
  • Work with email content, templates and landing pages
  • Measure, analyze and optimize email performance
  • Work with A/B-split testing, automation and drip campaigns
  • And much more ...

Alphabet Soup: Stay Compliant with SPF, DKIM and DMARC

By L-Soft Staff
People who administer email lists and send email marketing and outreach campaigns need to be up-to-date on all privacy, security, authentication and other important best practices. That said, from time to time, different ESPs implement new policies that may require action, in this case Gmail and Yahoo, so be well prepared before 2024 when the new requirements go into effect.

LISTSERV® vs Freeware: See How They Stack Up

By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
Planning to manage your email lists on-premises? The LISTSERV® platform provides options for any need in a reliable, flexible and secure solution with more than 35 years of worldwide use by organizations of all types. Keep your audiences engaged with discussion groups, email newsletters, announcements and more.
LISTSERV vs Freeware

How can I modify the duration of LISTSERV login cookies?
By Jacob Haller
Senior Support Engineer, L-Soft

By default, when a user logs in to the LISTSERV web interface, the web browser stores a login cookie. As long as the cookie is present, the web interface does not require the user to log in again. However, some LISTSERV sites may require login cookies to expire after a specific amount of time. This tip shows how you can modify the expiration time on a per-user or sitewide basis.
Email How-To Tip
How can I create landing pages for my email campaigns?
By Johannes Hubert
Senior Applications Programmer, L-Soft

Landing pages are a well established concept often used in newsletters, email marketing and outreach campaigns. They are designed to guide the user into taking specific actions or to provide additional information that can't fit in the email itself. This tech tip shows how to set up landing pages, including the benefits of using the integrated landing page feature in LISTSERV Maestro.

Let's Stay Connected
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