Issue 2, 2023
Have You Upgraded to LISTSERV Maestro 11.0 Yet?

By L-Soft Staff
LISTSERV Maestro 11.0 introduces a new capability to manage both discussion groups and email outreach campaigns on one central platform. You can take advantage of your existing LISTSERV lists and augment them with the extensive database, targeting and analytics functionality of LISTSERV Maestro. You can also offer features such as email automation, landing pages and much more for people in your organization.
Have You Upgraded to LISTSERV Maestro 11.0 Yet?

Handy Tools to Cultivate Your Organization's Communications

By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
Ahhh, spring! Time to spiffy up your email tech and strengthen the use of best practices in your organization. Now you have the opportunity to run your organization's email groups, newsletters and marketing outreach on one convenient platform, LISTSERV Maestro. Take a look at new features and functionality to grow your communications as well as fresh tips and evergreen best practices.
Handy Tools for Your Communications

How can I reject messages awaiting moderation directly from my email inbox?
By Jacob Haller
Senior Support Engineer, L-Soft

With a moderated email list, incoming messages are typically forwarded to the moderators with a link to approve them. If the message shouldn't be approved, then a moderator can simply delete the confirmation request. The message will then expire a week later and won't be distributed. However, if you prefer, you can add a link to the confirmation messages, allowing you to also reject messages directly from your inbox. This tech tip shows how to do this.
Email How-To Tip
How can I comply with data protection regulations and use email marketing best practices?
By Robert Graf-Waczenski
Senior Applications Programmer, L-Soft

The newly released LISTSERV Maestro 11.0 comes with several improvements related to email marketing best practices. The new option to automatically generate the plain text alternative will save you time and effort. The mandatory and customizable unsubscribe URL makes it much easier to configure a clean unsubscribe behavior that is consistent across your mailings and follows your own organizational preferences.

Three Key Email Tips to Amp Up Accessibility and Prevent Pitfalls

By Teresia Sjödin
Global Communication Designer, L-Soft
It happens to all of us at some point ... getting an email message that's just messy. As an email communicator or marketer, you want your subscribers to appreciate high-value content and to have a sense of trust in you as a sender. So make sure your messages are effective, accessible and compliant. Let's take a look at some simple yet crucial best practices for your communications, including the plain text alternative, alt text and unsubscribe links.
Email Best Practices

Quick Poll: How Do You Use Email Opt-In?

When someone wants to sign up for your organization's newsletter or communications, do you require them to reconfirm their subscription using confirmed/double opt-in?

Quick Poll
Questions or Comments?
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Have You Joined the Free Learn LISTSERV Email Course Yet?
By L-Soft Staff

Spruce up your email communication skills for spring. Check out this free, online, self-paced course to create and manage email discussion groups, newsletters and marketing communications with LISTSERV, the longest-running email tech platform.
"I use ListServ but really want to USE LISTSERV. I don't know how powerful this program is and would like to learn more!"


Let's Stay Connected
Let's Stay Connected
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