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LISTSERV at Work L-Soft
Issue 1, 2010
    In This Issue:

HTML Newsletters with LISTSERV
The Zen of Email Newsletters
Nominate Your Email List
Tech Tip: LISTSERV Maestro

LISTSERV at Work Editorial Note

In this issue, we spotlight the new HTML newsletter template system in LISTSERV and how to best use it to create newsletters that suit your organization and your subscribers. We are also rolling out the virtual red carpet for email list and email marketing stars to nominate their lists for this year's LISTSERV Choice Awards or "The Mailys".


LISTSERV at Work - Quickpoll

Which of the following email list areas will be your highest priority in 2010?

Subscriber retention, growth
HTML email design
Email, social web integration
Email for mobile devices
Tracking, behavioral analytics

LISTSERV Quiz - Correct Answers

Check the correct answers to the LISTSERV Quiz that appeared in the previous issue. The participants who got all questions right will receive an exclusive LISTSERV t-shirt. The winners will be notified personally via email.

Exclusive LISTSERV T-Shirt


LISTSERV Tote Bag Giveaway

We received many great testimonials from the LISTSERV community as part of the LISTSERV Tote Bag Giveway. Thank you! Read some of the best entries on our quote page. Tote bag winners will be notified personally via email.

Exclusive LISTSERV Tote Bag


Refer a Colleague

Do you have a colleague who would be interested in LISTSERV at Work? Use our referral form to let them know about this newsletter. Subscriptions are only issued through a double opt-in procedure.


About LISTSERV at Work

LISTSERV at Work is L-Soft's customer newsletter. Published quarterly, LISTSERV at Work keeps customers and the L-Soft community up-to-date with the company's latest developments. Each newsletter contains the latest LISTSERV product and industry news, as well as opinions, guidelines and tech tips.

Feel welcome to share your LISTSERV stories and news with us at:


Contact L-Soft

L-Soft international, Inc.
8100 Corporate Drive, Suite 350
Landover, MD 20785-2231




Feature Spotlight: Building Attractive HTML Newsletters with LISTSERV

LISTSERV 16.0 HTML Newsletter Templates

LISTSERV 16.0, recently released, focuses heavily on making HTML newsletters easier to build through a new HTML template gallery with ready-to-use, customizable newsletter templates. The idea is that anyone should be able to create quality HTML newsletters regardless of technical skill level by just clicking on placeholders and filling in the content. This feature spotlight will demonstrate how to best use the new template management system in LISTSERV 16.0 to create newsletters that suit your organization and your subscribers.


Ask the Email List Guru: The Zen of Email Newsletters

Q. What's your advice on how to start developing email newsletters or improve existing ones?

Answer by The Email List Guru

Email List Guru

While style can never trump substance, your organization's face in the universe – shown by your website, email newsletter and other communications – is of high importance. While you may never meet many of your customers, members or supporters in real-life, everything you do is a meeting, a contact, a connection in virtual life.

So let us take a look at how style and substance can come together in harmony for the greater good of your organization. In more specific terms, we are going to explore how to make your organization's visual, virtual presence – in the simply perfect package of the email newsletter – best represent what is most important to your organization and subscribers.


Nominate Now: LISTSERV Choice Awards – The Mailys

Rolling Out the Virtual Red Carpet
for Email List and Email Marketing Stars

LISTSERV Choice Awards

LISTSERV at Work subscribers are enthusiastically encouraged to submit nominations to L-Soft's LISTSERV Choice Awards competition. The 2009-10 LISTSERV Choice Awards or "The Mailys" honor the success and benefit of the efforts of email list and email marketing stars worldwide, such as ICORS, last year's winner. Nominate your newsletters, discussion lists, announcement lists and email marketing campaigns. You are welcome to nominate any of your favorite email lists provided that they run on LISTSERV or LISTSERV Maestro technology.

All nominators who nominate a valid, new email list to the awards receive a brand new L-Soft tote bag. In addition, each month of the award nomination process, a drawing will be held to select three nominators to receive a new LISTSERV t-shirt.




Q: How Can I Configure LISTSERV's SMTP Listener to Filter Spam?

Answer by Liam Kelly
Senior Consulting Analyst, L-Soft

As we've addressed in previous Tech Tips, the LISTSERV administrator has many methods at her disposal for keeping unsolicited email (spam) from reaching LISTSERV lists. Linux/UNIX administrators have always had the added option of using spam filters on the local mail server, eliminating much of the unsolicited mail before it gets to the LISTSERV application. Because LISTSERV for Windows uses its own SMTP listener (SMTPL) service, Windows administrators have had to either filter spam with some intermediary mail exchanger (MX) prior to routing mail to the LISTSERV machine, or use the LISTSERV SPAM_EXIT function to trap spam once it enters the LISTSERV system. Starting with LISTSERV 16.0, Windows administrators have the option to use spam filtering during the inbound connection to SMTPL.


Tech Tip: LISTSERV Maestro

LISTSERV Maestro Tech Tip

Q: How Can I Add Social Media Links to LISTSERV Maestro Templates?

Answer by Ben Parker
Chief Corporate Consultant, L-Soft

LISTSERV Maestro comes with predesigned, ready-to-use message templates that contain predefined fill-in-the-blank placeholders. This will allow you to rapidly populate the template with your own text and images, easily creating an attractive, professionally designed HTML newsletter, sales message or promotional piece. A rapidly growing interest area in email marketing today is social media marketing. Social sharing, or including a link in your message that allows your recipients to easily share the message content with their social media connections, can significantly extend your message to many new people.


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