Section 1 Introduction to LISTSERV Maestro
Designed specifically to work with
LISTSERV® 14.4 (or later), LISTSERV Maestro allows users to
easily create and send personalized email messages using a web interface.
Incorporated into this powerful tool is a hosting component, collecting
and retaining recipient data by creating data tables and public web pages,
and a tracking component, collecting data when a recipient opens an email
message or clicks on a URL contained within the message. LISTSERV Maestro
Organize and store recipient data, including subscription
settings, so that is can be used to send out personalized and targeted
Create different types of mailing list − Hosted Recipient
Lists and Hosted LISTSERV Lists.
Produce customizable public web pages that allow people
to sign on and off lists and to manage their own profile data.
Define a targeted group of recipients based on stored internal
recipient data, a LISTSERV list, an external database, a past job, responses
to a past job, or a text file.
Define an email message in plain text or HTML and attach
files to it.
Delegate various tasks related to defining recipients, creating
the messages, and delivering email to other team members.
Schedule email messages for a single delivery or recurring
deliveries on any date, at any time, within any time zone.
Save messages, as well as sender and recipient information,
for future email jobs.
Test email messages before delivery.
Define the types of data to track.
Track when recipients open a message.
Track when recipients click on URLs contained within a message,
including URLs that are text-based, image-based, or contained within image
Track when recipients respond to a web form.
Produce different types of tracking reports from tracking
Download tracking data and import into Microsoft®
Produce bounce reports tabulating the number and type of
LISTSERV Maestro needs to be installed
on a server and configured by a system administrator. However, LISTSERV
Maestro does not have to reside on the same server as LISTSERV.
The administrator will set up user accounts, assign initial passwords
for all individuals who need access to the program, and create account
groups if collaboration is desired. Groups are optional and accounts do
not need to be part of a group to use the program. Groups are required
for collaboration among accounts.
Depending on the operating system
of the client used for the access, the following browsers are supported
when accessing the Maestro User Interface:
Microsoft Internet Explorer 5.5
or later (Windows only)
Apple Safari 2.0 Build 412
or later (Mac OS X only)
1.0.0 or later (Windows, Linux, or Mac OS X)
and any other browser on Windows, Linux, or Mac OS X which
is based on a compatible Mozilla version, such as:
Firefox 1.0 or later
Netscape 7.0 or later
special issues apply when using Netscape or Mozilla on a Linux client.
I for more information.
The client does not necessarily
need to have the same operating system as the LISTSERV Maestro server.
For example, a Linux client can be used to access LISTSERV Maestro on
a Windows server and vice versa.
It is important to note that recipients
of email being tracked by LISTSERV Maestro may use whatever
browser they wish to access the URLs contained in the message. Tracking
occurs no matter what browser is used by email recipients.
Once the system administrator has
installed the program and created user accounts, set a compatible browser
A user name and password are required
in order to login and access the program. If an account is a member of
a group, the group name will also be required at login.
Figure 1 LISTSERV Maestro Login Screen
Enter user name, password, and
group (if required), and then click the [Login] button. User names
and groups are not case sensitive. Passwords are case sensitive,
and must have a minimum of five characters.