Maestro 101

Learn LISTSERV +Maestro from the Company that Designed It


LISTSERV +Maestro is an all-in-one email list management and email marketing platform offered as on-premises software or a cloud-based hosting service. LISTSERV +Maestro has a streamlined interface separate from the LISTSERV interface.

Get Started
Create and Customize
Start Mail Job
Define Recipients
Design
Choose Tracking
Test and Send
Analyze

Get Started


When you log in to the +Maestro interface, you will see the dashboard, which is your hub for managing all of your email marketing campaigns.



LISTSERV +Maestro Dashboard

All mail jobs, subscriber lists and reports are available on the dashboard for quick and easy access. You can also see the jobs that are due next, making it easy to set priorities.

LISTSERV +Maestro Mobile Companion App

Your +Maestro account can also be accessed on the go through the mobile companion app.

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Create and Customize


Create your lists and customize the settings to fit your needs. Those with prior LISTSERV subscriptions can use lists they have already established. Integrate with your databases, email contact lists and more.



LISTSERV +Maestro List Creation

You can create any number of profile fields for your lists and create sophisticated target groups based on your subscriber profiles and demographic data.

LISTSERV +Maestro Team Collaboration

LISTSERV +Maestro is a multi-user platform and allows you to assign different roles and tasks for your team members, including content creation, tracking decisions and testing.

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Start Your Mail Job


Click "New" and select the type of mail job you'd like to start. You will be provided with an easy, step-by-step job creation process.



LISTSERV +Maestro Job Creation

The pulldown navigation menu allows you to start a new mailing or to access your subscriber lists, email templates and reports.

LISTSERV +Maestro Job Workflow

Once you begin your job, LISTSERV +Maestro will walk you through a clear step-by-step process.

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Define Recipients


Choose recipients based on demographic information or interaction with previous mailings. Or simply send to previously established LISTSERV lists. The options are endless.



LISTSERV +Maestro Subscriber Statistics

The built-in subscriber warehouse allows you to see how your lists have grown over time and how many people have joined or left your list.

LISTSERV +Maestro Demographics

You can easily create a variety of demographic reports of your subscribers and define target groups based on this data.

LISTSERV +Maestro Target Groups

You can also conduct drip marketing campaigns by setting up new mailings based on interactions with previous mailings.

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Design


Craft your newsletters from scratch or customize one of the built-in email templates. Design reusable headers and footers with company logos and links for future mailings.



LISTSERV +Maestro Announcement Templates

The template library in LISTSERV +Maestro comes with more than 75 HTML newsletter and announcement templates.

LISTSERV +Maestro Newsletter Templates

The templates offer a variety of layout styles and color schemes that can be used as-is or modified according to your needs.

LISTSERV +Maestro Content Design

The integrated content editor makes it easy to create newsletters without any coding knowledge. The fully responsive message templates adjust to screens of any size, providing a smooth and enjoyable reader experience.

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Choose Tracking


Select the type of tracking you wish to use. You can track opens, clicks, conversions and even how many people shared your content on social media.



LISTSERV +Maestro Tracking Type

LISTSERV +Maestro offers multiple tracking levels to ensure that your data collection aligns with all applicable privacy laws in your jurisdiction.

LISTSERV +Maestro Tracking Summary

You can decide exactly what aspects of your campaigns to track, including opens, clicks, conversions, forwards and social media shares.

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Test and Send


Send formal test messages of your newsletter to your own email addresses for quality control before you schedule the delivery of your mailing.



LISTSERV +Maestro Social Media Sharing

Add your social media accounts for time-saving simultaneous postings. Your subscribers can even share your messages with their followers through their own social networks.

LISTSERV +Maestro Scheduling

Work efficiently by creating your mailing ahead of time and scheduling its delivery for a future date and time.

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Analyze


After your mailing has been sent, check your tracking statistics in real time. See who opened your email, how many people clicked on embedded links and shared your content on social media. Use this information to frame future campaigns.



LISTSERV +Maestro Tracking Details

The LISTSERV +Maestro tracking reports include details about open, click, bounce and unsubscribe rates.

LISTSERV +Maestro Overview Report

You can create virtually any type of custom report and compare the results of multiple mailings over time.

LISTSERV +Maestro Multidimensional Analytics

The multidimensional tracking reports can show average rates per month, week, day, or even day of the week or hour of the day, allowing you to pinpoint optimal delivery times to reach your subscribers.

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