Issue 2, 2014 Tweet This

Dear Subscriber,

In this issue, you can learn more about LISTSERV 16.0-2014b, which provides the industry's only no-compromise fix for the DMARC problem. Check out the special offers for people who want to upgrade or migrate their lists to the latest version. You can also read about LISTSERV Maestro 6.0, a new major release of L-Soft's email marketing and analytics software. The tech tips cover LDAP troubleshooting in LISTSERV and A/B-split testing in LISTSERV Maestro.


Table of Contents

Offer: Upgrade or Migrate, Get 30 Percent Off
LISTSERV Maestro 6.0 Released
ListPlex Maestro Disaster Recovery Now Available
LISTSERV Tech Tip: LDAP Troubleshooting
LISTSERV Maestro Tech Tip: A/B-Split Testing
L-Soft Moving to New U.S. Headquarters

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LISTSERV Introduces Industry's Only No-Compromise DMARC Fix

Make the jump to LISTSERV 16.0-2014b

Using an old version or another email list manager? Make the Jump to LISTSERV 16.0-2014b.

People on email discussion lists began experiencing giant hassles in April when Yahoo – followed soon after by AOL – implemented aggressive DMARC p=reject policies without warning. On April 25, L-Soft introduced the industry's only seamless solution to the DMARC problem in LISTSERV 16.0-2014a. A newer version, LISTSERV 16.0-2014b, which also features support for subdomain DMARC records, is now available. The DMARC fix in LISTSERV does not require anyone to make compromises or lose any functionality – not even Yahoo and AOL subscribers.

"Once you install the update, everything works just like it did before the DMARC debacle; incoming Yahoo and AOL addresses are automatically rewritten to local addresses that can receive private replies and forward them to the original poster," said Eric Thomas, L-Soft Founder and CEO and LISTSERV Inventor. "And if other email providers adopt similar aggressive DMARC policies in the future, LISTSERV will automatically handle those addresses in the same way."

Many L-Soft customers have expressed their satisfaction with the DMARC fix in LISTSERV.

"The recent problems with the Yahoo/AOL DMARC issue were fixed quicker than I was expecting – I'd received some advice that other email services would 'follow suit' and that we'd be stopping more and more services from posting to lists, a situation which we wouldn't have been able to sustain. But I was very pleased that a solution was found and implemented so quickly," said Lisa Vincent, Operations Manager, JISCMail.

GET LISTSERV 16.0-2014B »

Special Offers
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Upgrade or Migrate to New LISTSERV Version at 30 Percent Off

Are you running your email lists on an old version of LISTSERV or another email list manager? Make the jump to the latest version of LISTSERV and experience its renowned reliability, scalability and performance and the benefit of the only true DMARC fix, at a limited-time 30 percent discount.


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Move from Yahoo Groups to LISTSERV in The Cloud

Have you experienced problems with your Yahoo Groups because of the recent DMARC policy changes? Get the industry's only seamless DMARC fix. Migrate your email group to any of L-Soft's email list hosting services, and take advantage of a one-year 30 percent discount.


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LISTSERV Maestro 6.0 Released with New Reports, Better Navigation

The work of email communicators just got more colorful and precise with the release of LISTSERV Maestro 6.0, the newest major version of L-Soft's email marketing and analytics software.

LISTSERV Maestro 6.0 Teaser Video

Key new features and enhancements include:

• Better navigation in the user interface

• Improved content creation tools

• New reporting display options and functions

• Comparison analytics of various publishing channels, such as email vs. social media

• Automatic selection of best performing option with A/B-split testing


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ListPlex Maestro Disaster Recovery Service Now Available

ListPlex Maestro customers who need the highest level of reliability and availability can now sign up for L-Soft's new disaster recovery service. The service provides a mirrored backup hosting node, which is made available for mailings in the event of a service interruption – for example, a power failure due to a storm or other emergency – at the primary hosting site, allowing customers to continue their jobs during the outage while minimizing the risk for data loss.


ListPlex Maestro Disaster Recovery Service

LISTSERV Tech Tip Tweet This


How can I troubleshoot LDAP connections for my LISTSERV installation?

Answer by Liam Kelly
Senior Consulting Analyst, L-Soft

In the past, we've covered the integration of LISTSERV with LDAP data sources like OpenLDAP and Active Directory. While assisting customers with technical support for LISTSERV's LDAP configuration, we've found that most problems arise from customers either not knowing what settings are required to connect to their LDAP server or not knowing how to translate those settings to LISTSERV site configuration settings. In this tech tip, we'll look at how to test your LDAP connection using standard Windows and Unix LDAP tools, and how to apply those settings to LISTSERV once you've made a successful connection.


LISTSERV Maestro Tech Tip Tweet This


What is the most effective way to use the A/B-split testing feature in LISTSERV Maestro?

Answer by Johannes Hubert
Senior Applications Programmer, L-Soft

In the field of email marketing, A/B-split testing is a useful tool to find out how certain variations in the message affect the message's success. In its simplest form, A/B-split testing means that for a given job you split the list of recipients into several batches and send a different version of the message to each batch. Then you analyze which version was most successful and use these insights to optimize your next message. With A/B sampling variants, LISTSERV Maestro goes beyond this simple A/B-split testing, allowing you to first send out several sampling variants and then select the best performer to send to the rest of your recipients.


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L-Soft Moving to New U.S. Headquarters This Summer

L-Soft is relocating its U.S. headquarters to Bethesda, Maryland, in the national capital area, this summer. L-Soft is the first participant in Montgomery County's MOVE program, aimed at attracting cybersecurity, green technology, IT and life science businesses to the county.

"To sum up on MOVE, what the program means to us is that we are going to have a higher standard in our new office, which in turn will make it easier to attract and motivate the kind of talent we need to grow the company in this economy," said Eric Thomas, Founder and CEO of L-Soft. "It also made us feel welcome and appreciated. I like that the county is actively trying to bring in IT companies because it can eventually lead to networking and partnership opportunities. Most IT companies are in Silicon Valley where the culture is so different. Sometimes it feels like the main focus is stock appreciation during the next M&A deal. We badly need a counterpoint to Silicon Valley with different values, and maybe this is the first piece of the puzzle."

On the move to Bethesda, Maryland

On the move to Bethesda, Maryland.

Contact L-Soft

L-Soft international, Inc.
8100 Corporate Drive, Suite 350
Landover, MD 20785

L-Soft Sweden AB
Rosenlundsgatan 52, 2tr
118 63 Stockholm



+46 (0)8-50709900

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