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Why You Should Consider Adding Maestro to Your Existing LISTSERV Installation

Over the course of my 12 years in sales at L-Soft, I've spoken with thousands of LISTSERV customers looking to expand on their email communication capabilities. While some are just looking to simplify their newsletter creation and mailing process, many customers are also looking for ways to engage their audiences on a more personal level and for the capability to measure the impact that their emails have actually had over time. Each of these client organizations is a bit different, of course, but there are two things they all have in common. Firstly, they already have access to LISTSERV, the most powerful and time-tested email list management solution on the market, and secondly, they want to be able to do much more with email than ever before in a quantifiable and measurable way.

"LISTSERV Maestro is a complete email marketing solution that utilizes LISTSERV as its core engine."

Frequently, customers ask if L-Soft can provide technical guidance or information on creating specialized custom scripts or programs that would work together with LISTSERV to increase its capabilities, or if we can help them create specialized marketing dashboards to obtain specific types of information or even include a certain type of functionality within the standard LISTSERV software itself. Of course, we could do that through our consulting services, but why re-invent the wheel? Most often, the solution to the myriad and sometimes complex customer requirements is actually quite simple – add LISTSERV Maestro.

The Case for LISTSERV Maestro

LISTSERV Maestro is a complete email marketing solution that utilizes LISTSERV as its core engine. Adding the Maestro software to an existing LISTSERV installation has little to no impact on the performance of LISTSERV itself, which can continue to be used just as it always has been. Maestro delivers a unique user interface packed with additional features that make it easy to create all types of marketing messages – including email newsletters, announcements, promotions, alerts and more – and to get valuable real-time and post-campaign data to measure success and improve future mailings.

LISTSERV Maestro provides customizable dashboards, analytics reports, system status updates, real-time tracking and reporting for delivered email, social media and web activities. It even includes an integrated and easy-to-use database with an intuitive SQL query builder, as well as the ability to connect to an external database. It offers flexible delivery scheduling, email automation, extensive personalization features, demographic utilities and team collaboration.

Simply put, the Maestro add-on software enables you to build complex emails within the dedicated Maestro interface by using pre-defined templates, your own code, or the built-in editor. It also provides direct access to extensive analytics information as well as opportunities for response rate refinement through targeting specific demographics, using A/B-split or multivariate testing, and generating statistical reports on response rates, bounce rates, social media and action tracking.

The list of features and opportunities that Maestro can bring to your LISTSERV installation to help you engage your audiences and measure your results is incredible. If you have a particular task in mind, please reach out to our knowledgeable staff for guidance and assistance. Drop us a note at with a brief overview of your challenges and goals, and let's see if the Maestro add-on is right for you.

Additional Resources

LISTSERV Maestro Email Marketing Software

LISTSERV Maestro Feature Checklist

New in LISTSERV Maestro 7.0

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