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Email list management software is used to handle and automate the administration of opt-in email lists, such as email newsletters, announcement lists and discussion groups. This type of software performs many functions that would otherwise have to be managed manually, including automatic handling of subscriptions, sign-offs, bounces and message archives. 
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Email marketing software is used to manage and track sophisticated opt-in email marketing campaigns. Email marketing campaigns can range from small-scale promotions to large-scale enterprise campaigns where customer databases are used to carefully target and customize the messages according to each recipient's personal preferences.
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An SMTP mail server is an application that handles and delivers email. Today's increasingly aggressive ISP blocks have made traditional SMTP servers all but obsolete for high-volume permission mailings. To successfully reach their audience, senders need a new breed of SMTP server, engineered around the concept of deliverability rather than brute force.
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All other trademarks, both marked and not marked, are the property of their respective owners.
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