LISTSERV® Email Marketing Software
Email marketing software is used to manage and track opt-in email marketing campaigns. Email marketing campaigns can range from small-scale promotions to large-scale enterprise campaigns where customer databases are used to carefully target and customize the messages according to each recipient's personal preferences. High-quality email marketing software automatically handle subscriptions, sign-offs, bounces, connect to customer databases and provide tracking functionalities that allow you to measure the success of your campaigns.
Email marketing software allows you to:
- Easily target and reach your audience in the most cost-effective way
- Create sophisticated on-the-fly target recipient lists based on a variety of demographic data
- Connect directly to your company database to pull out names and addresses
- Create sophisticated HTML and text messages and preview them before delivery
- Track every open-up and click-through of the messages that are sent
- Produce graphical reports on how the campaign is going
Since L-Soft offers both licensed software and hosting services, you have the choice to install the software on your in-house computers or to have our experienced staff take care of your lists and ensure the delivery of your messages from our high-performance servers.
Licensed Software
LISTSERV Maestro is a complete email marketing software solution. Designed for both beginner and advanced email marketers, the software allows you to easily engage your subscribers with targeted, intelligence-based opt-in campaigns. The workflow-oriented interface, interactive reporting and unparalleled job management features make LISTSERV Maestro the premier solution for all email list communicators.
Hosting Services
ListPlex Maestro is a hosted email marketing service. Designed for both beginner and advanced email marketers, the service allows you to easily engage your subscribers with targeted, intelligence-based opt-in campaigns. You can use your own virtual domain name and customized tracking URL for seamless integration with the rest of your web presence. Data hosting is also available. ListPlex Maestro provides you LISTSERV Maestro email marketing software as a service.
Kayvu (Beta) is a new hosted email marketing service now being beta tested. Tailored especially for small and medium-sized organizations, Kayvu is feature-rich, yet easy to use and quick to learn. Kayvu provides the most essential permission-based email marketing functions. If your needs grow, you can always upgrade to the more advanced ListPlex Maestro email marketing service.
LISTSERV is a registered trademark licensed to L-Soft international, Inc.
All other trademarks, both marked and unmarked, are the property of their respective owners.
See Guidelines for Proper Usage of the LISTSERV Trademark for more details.
