EASE Maestro
Features & Benefits

Relocation Flexibility

Since L-Soft offers both licensing and hosting, the EASE Maestro service can be migrated from our servers and taken in-house with minimal effort and disruption or vice-versa.

Virus Protection

The EASE Maestro service comes with built-in virus protection. The system scans all messages for viruses before delivery, keeping your mailings clean and safe.

Automatic Bounce Handling

EASE Maestro automatically takes care of virtually all email delivery errors, or bounces. This saves the administrator time, making email marketing campaigns more manageable.

Personalization

EASE Maestro supports personalization by allowing custom information to be inserted into messages. This allows each individual recipient to receive personalized email messages.

Conditional Blocks

EASE Maestro supports conditional logic, enabling easy creation of custom content blocks. This allows you to create totally customized messages based on each recipient's preferences.

Drop-in Content

Drop-in content allows you to extract and insert email content at the time of delivery. This is particularly useful for automated jobs or for including time-sensitive information.

Message Format

Messages can be crafted in text, HTML or multi-part formats, which includes both text and HTML. Audio, video and other files can also be attached to messages, offering a great deal of flexibility.

Tracking Flexibility

EASE Maestro supports four levels of open-up, click-through and form-submit tracking, each level collecting a different degree of personally identifiable information about recipients.

Web-Based
Tracking Reports

The Web interface enables you to select a variety of reports to view your campaign results. This allows you to analyze and adjust your campaigns while in progress to achieve better results.

Statistical Software Compatibility

Tracking data can be imported into third-party spreadsheet or statistical software packages for further analysis, extending EASE Maestro's reporting and data analysis capabilities.

Web Traffic Software Compatibility

EASE Maestro can pass parameters in the tracking URL, allowing Web traffic software to analyze click-stream activities. This allows you to accurately monitor the effects of your campaigns.