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L-Soft has released LISTSERV® Maestro, a software product that provides marketers with an easy-to-use tool to manage and track e-mail marketing campaigns. LISTSERV® Maestro's tracking reports enable marketers to quantify the success of campaigns in real time. This allows marketers to immediately adjust their strategies, which can improve customer relations and increase acquisition and retention rates.
"Campaign managers will be able to improve planning, implementation and effectiveness of e-mail marketing with LISTSERV® Maestro," said Eric Thomas, L-Soft's Founder and CEO. "The complexity of marketing campaigns will increase, but companies that invest in precise targeting will be rewarded with higher ROI and better long-term customers relationships."
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Q. How do I send HTML newsletters?
Answer by Jacob Haller
Senior Technical Support Engineer, L-Soft
Some customers assume that if they create a web page, then copy and paste the source into an e-mail message, that this will be enough for the message to be sent as an HTML message. In general, this is not the case, and sending a message using this method will result in the raw HTML code appearing in the body of the message when it is received.
Some e-mail clients may offer an option to send HTML messages; if so, you can use this feature (which should be documented in the online help) to send an HTML message.
Another method that has been used with success by some customers is to create a web page that looks the way you want, then open that page in a web browser and use the "send page" option to send the page via e-mail.
Similarly, some programs that allow you to create web pages also allow you to e-mail them to one or more e-mail addresses. (For instance, Microsoft Word has options to create web pages and also to e-mail them.)
If the e-mail messages are being created by a script, make sure that the script includes the required MIME headers. For standard messages that contain no 'special' characters, the following would be appropriate:
Mime-Version: 1.0
Content-Type: text/html; charset="ISO-8859-1"
No matter which method you use, it is recommended that you do some testing beforehand using the e-mail clients you expect your customers to be using. Note that AOL and free e-mail providers such as Hotmail and Yahoo! have their own e-mail clients that may handle HTML messages in different ways. (An "e-mail client" is a program that is used to read e-mail. Common examples of e-mail clients are Outlook Express, Eudora, and Netscape Messenger.)
To submit questions for future issues of the newsletter, please contact editor@lsoft.com.
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For an L-Soft press kit or to send comments about this newsletter, please contact editor@lsoft.com.
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L-Soft has released LISTSERV 1.8e, a new version of the flagship e-mail list management software. Among the enhancements is a redesigned Web interface, virus protection and administrative improvements. The next issue of "LISTSERV at Work" will contain more comprehensive coverage about the new functionalities.
"CRM: Rising to the E-Mail Challenge", an article written by L-Soft's CEO Eric Thomas, offers advice on the different ways e-mail can be used to support an organisation's customer relations. Thomas also explains the benefits of e-mail communication and how it can increase revenues for your organisation. With a long-term e-mail communication strategy and the correct implementation, prospects can, over time, become loyal customers. The article was originally published in Customer Loyalty Today, UK edition.
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L-Soft features in the press throughout Europe and the United States. To view articles, please go to our press centre.
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In 1997, L-Soft's e-mail list management software LISTSERV® was deployed to improve communication with BA's customers and partners worldwide through electronic newsletters and discussion lists. Today, BA is also utilising LISTSERV® for personalised, targeted e-mail marketing campaigns including promotions and offers.
"Getting the right information to the right people at the right time is what it is all about. E-mail marketing is becoming more and more significant for customers as they are using the Internet to communicate with us through mailing lists," stated Eilish Gorse, E-mail Operations Lead, British Airways.
To browse more client success stories, visit L-Soft's case study page. If you or your company would like to be featured as an L-Soft success story, please contact editor@lsoft.com.
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"If the aeroplane is considered one of the greatest inventions to transport people quickly, then LISTSERV® should be regarded as the most significant software developed in the 20th century for e-mail distribution to large numbers of geographically dispersed people."
Eng-Leong "Jacky" Foo
Director, UNESCO Microbial Resources Centre
Stockholm, Sweden
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@d:Tech Spring
June 19-21, 2002, in Los Angeles
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We will cover the release of the new LISTSERV 1.8e and provide more success stories to show how L-Soft's solutions can enhance your company's internal and external e-mail communication.
If there is a topic that you would like to see addressed in a future issue, please contact editor@lsoft.com.
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For more information about our solutions, please contact:
UK: uksales@lsoft.com
Europe: sales@lsoft.se
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