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L-Soft has released LISTSERV® Maestro 1.2, an upgraded version of the sophisticated e-mail marketing software that manages and tracks opt-in e-mail campaigns. LISTSERV Maestro is uniquely capable of integrating with an organization's existing databases. New database integration features simplify the creation of targeted recipient lists by cutting the process down to a few simple clicks. In addition, LISTSERV Maestro includes F-Secure Anti-Virus protection, a crucial functionality that protects e-mail recipients from harmful viruses.
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Help us make the newsletter more interesting. Fill out this survey before October 6th and receive a copy of the exclusive, 20-page white paper titled, "Introduction to E-Mail Lists."
You can participate in the newsletter survey by clicking on the link below. The survey takes approximately 90 seconds to complete. It is time well spent since you get the opportunity to tell us what is good and bad with "LISTSERV at Work" and what you would like the newsletter to cover. Respondents will be treated with complete anonymity.
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Q. How can I send a "follow-up" message to addresses that logged a temporary bounce on a previous LISTSERV Maestro job?
Answer by Beth Stinson
Technical Writer, Software Development, L-Soft
Delivered Jobs now includes information on bounces. It is possible to update a bounce count for a job and to view a bar chart that displays the number and reason for bounces. From this chart, you can download the addresses that bounced along with the reason for the bounce. With this information, you can then assemble a list of addresses that bounced for temporary reasons and create a new job using those addresses. Here are the steps:
1. Click on the Delivered Jobs icon and choose the job that you want to follow up on.
2. From the Summary tab, click on the Update Bounces Count link to ensure that you have the latest bounce information.
3. Click on the View Bounce Details link.
The Bounce Details report will open. It is comprised of color-coded bars that represent the number and type of bounces. The top bar displays the total number of all bounces. The bars below represent the total number of bounces divided into different bounce types or "reasons."
Bounce types are based on RFC error codes that define the characteristics of why the message bounced. The codes are documented in RFC 821 "Simple Mail Transfer Protocol", RFC 1893 "Enhanced Mail System Status Codes" and RFC 1894 "An Extensible Message Format for Delivery Status Notifications". For more information on RFCs, see http://www.ietf.org/rfc.html.
4. Check the box adjacent to each bar to select it for download. Check only those boxes that you want to include for the follow up message.
5. Use the drop-down menu to select whether to download just the e-mail addresses or to also include the delivery failure information (this can be merged into the follow-up message if desired).
6. Click the Download button and save the downloaded file (it is "zipped") to a local drive.
7. Unzip the file. The file is plain text that lists the addresses, one per line. Save the unzipped file to a local drive.
8. Start a new job in LISTSERV Maestro. Use the unzipped text file of bounced addresses as the source for the recipients for this follow-up job. Proceed with the other steps and send your "follow-up" job.
To submit questions for future issues of the newsletter, please contact editor@lsoft.com.
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For more information about our solutions, please contact:
UK: uksales@lsoft.com
Europe: sales@lsoft.se
For more information about L-Soft, e-mail lists, e-mail marketing, the latest press releases and upcoming events, visit the L-Soft opt-in page, www.lsoft.se/contact/optin.asp, where you can sign up to receive future mailings.
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"Sobig finally convinced the rest of the management team it was time to upgrade to LISTSERV 1.8e. I installed it and the anti-virus software. It works like a charm."
Glenn Darwin,
Information Technology Manager,
National Corvette Museum
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The EU Directive on Privacy and Electronic Communication will introduce the opt-in regime in Europe this fall. The Directive prohibits the sending of unsolicited commercial communication by e-mail to individuals without prior permission. The only exception to this rule is in the case of existing customer relationships. Moreover, the e-mail messages must identify the sender and must also include instructions how to unsubscribe - i.e. opt-out. These opt-in practices need to be in place by the end of October 2003. For more information, read "Questions and Answers on Spam and the EU Opt-in Regime" on EU MEMO/03/147:
Learn more on how the European Commission is planning to address the proliferation of spam in "SPAM: European Commission goes on the offensive":
L-Soft interviews Ken Magill, iMarketing News Editor. Ken talks about the problem of spam, government regulation and the role that the DMA should take concerning spam and other e-mail marketing issues.
Stockholm International Fairs, a leading exhibition center in Scandinavia, introduced LISTSERV Maestro to enhance exhibitor and visitor communication. Marketing employees can manage campaigns via LISTSERV Maestro's Web interface easily and efficiently.
"LISTSERV Maestro's response tracking provides us unique information. With the help of this information, we are able to analyze our campaigns and develop them further," said Kinna Jonsson, project manager at Stockholm International Fairs. "We already see results in cost savings and an increased number of pre-registrations."
To browse more client success stories, visit L-Soft's case study page. If you or your company would like to be featured as an L-Soft success story, please contact editor@lsoft.com.
L-Soft will host a series of breakfast seminars to educate attendees on effective opt-in e-mail marketing. The Swedish-language seminars will be held at L-Soft's offices in Stockholm, Sweden, from September to December 2003.
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Internet World North
November 5-6, 2003, in Manchester, UK
Meet L-Soft and discuss opt-in e-mail solutions at Booth #413
L-Soft UK Director Rachel Kittridge will give a presentation titled "1-2-1 Email Marketing" at 15:40 on Thursday November 6th.
Does your staff need to learn how to effectively utilize email as a marketing tool? Does your company need help with email marketing strategies? L-Soft offers on-site educational seminars. For more information, please send an inquiry to sales@lsoft.se.
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A wave of harmful viruses such as Sobig.F and Blaster have kept LISTSERV's integrated F-Secure Anti-Virus feature busy. During the month of August, more than 33,000 messages containing viruses were stopped on one of L-Soft's hosting servers, preventing the spread of 10 million virus-infected outbound messages. L-Soft offers virus protection on all LISTSERV Classic and HPO platforms. For more information visit:
www.lsoft.se/products/secured-by-FS.asp.
L-Soft's e-mail marketing white paper, "Successful E-Mail Marketing Practices," won the top award for Excellence in Services from Bitpipe, Inc. It consistently placed on Bitpipe's Top 50 downloads and the Infoweek Top 10 Daily Reports.
L-Soft would like to announce the launch of the Resource Center, a one-stop repository of information about L-Soft's products and services. The page includes product fact sheets, white papers, documentation, technical support links and corporate news. The page can be reached at: www.lsoft.com/resources.html.
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To send comments about this newsletter or if there is a topic that you would like to see addressed in a future issue, please contact editor@lsoft.com.
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