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L-Soft Celebrates as LISTSERV® Subscriptions Hit 100 Million

Leading e-solutions provider increases subscription base ten-fold in just three years



Landover, MD (June 27, 2000) – L-Soft, the foremost provider of e-mail communication management solutions, announced today that its LISTSERV software has surpassed the milestone figure of 100 million subscriptions. Over 1,500 organizations worldwide use LISTSERV software to manage and control targeted communication via e-mail. The ten-fold rise in the number of subscriptions over the last three years testifies the increasing value of direct e-mail marketing as an integrated part of a customer-relationship management strategy.

L-Soft's flexible and scalable solutions provide organizations such as IBM, NASA and Time Warner with an effective means of distributing useful, relevant, and up-to-date information to large numbers of customers, employees, and interest groups via e-mail. "More than ever, companies are searching for more effective means of providing timely and focused information. E-mail and LISTSERV make this possible," said Eric Thomas, CEO of L-Soft. "Now that everyone has a Web site, people are less likely to return to a particular site. Newsletters are an effective way of leading customers back to the Web site and enhancing customer relationships."

"Today, many of our customers are using the advanced features of LISTSERV software to send targeted messages," commented Gabriela Linares, Vice President of Marketing for L-Soft. "In the future, L-Soft hopes to build upon existing elements such as database integration and mail-merge, to provide their customers with a more personalized means of communication."

About L-Soft

With over 14 years of experience, L-Soft is the innovator of e-mail list technology for the management of electronic newsletters, discussion groups and personalized e-mail marketing messages. L-Soft's scalable solutions provide over 1,500 organizations worldwide with an effective means of distributing useful, relevant, and up-to-date information to large numbers of customers, employees, and interest groups via e-mail. Solutions range from high-performance software to custom list hosting services, providing a scope of alternatives for small to large-size businesses. Launched in 1986, LISTSERV delivers 30 million messages on an average weekday to the 100 million subscriptions of over 160,000 public LISTSERV lists worldwide.




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