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Table of Contents

Preface - About This Manual
What’s New for the End User in LISTSERV® Maestro 3.3
The New Job Comparison Report
Adding Reports to the Dashboard
Additional Quick Report Settings for Completed Jobs
Downloading Reports as a PDF
Viewing Additional Details on the Event Distribution Report
Getting More Information from the Delivered Recipients Statistics Report
Reordering the Data Sources for a Tracking Report
Updated Color Definitions for Reports
Checking Whether or Not a User-Defined Drop-In is Empty
Downloading a PDF Version of the Completed Job Summary
Downloading Invalid Recipients for Delivered Jobs
Using the Mail Charset when Previewing a Message’s Content
Previewing Blocked HTML Images
Enabling RSS Abstract Support
Section 1 Introduction to LISTSERV Maestro
1.1 System Requirements
1.2 It is important to note that recipients of email being tracked by LISTSERV Maestro may use whatever browser they wish to access the URLs contained in the message. Tracking occurs no matter what browser is used by email recipients.Accessing LISTSERV Maestro
Section 2 Understanding the LISTSERV Maestro Interface
2.1 The Toolbar
2.2 The Dashboard
2.2.1 Adding Reports to the Dashboard
Section 3 User Preferences
3.1 User Interface Preferences
3.2 Mail Jobs Preferences
3.3 Report Preferences
3.4 Dataset Preferences
Section 4 Using LISTSERV Maestro to Define an Email Job
4.1 Starting a Job
4.1.1 Advanced Options
4.2 Defining a New Job
4.2.1 Defining a Standard Job
4.2.2 Defining an A/B-Split Job
4.2.3 Defining an A/B-Split Job with Sampling
4.3 Using the Workflow Diagram
4.4 Using the Summary Diagram
4.5 Team Collaboration
Section 5 Defining Recipients of an Email Job
5.1 Send to a Recipient Target Group
5.1.1 Options
5.1.2 Source
5.1.3 Source Details
5.1.4 Recipient Details
5.1.5 Summary
5.2 Send to an Existing LISTSERV List
5.2.1 Options
5.2.2 Source
5.2.3 Source Details LISTSERV Topics Special LISTSERV Messages
5.2.4 Recipient Details
5.2.5 Summary
5.3 Determine Recipients Based on Reaction to a Previous Job
5.3.1 Options
5.3.2 Source
5.3.3 Source Details
5.3.4 Recipient Details Usage of Recipients Data Recipient Identification Columns Header Definition
5.3.5 Summary
5.4 Use Recipients Definition from Job
5.4.1 Options
5.4.2 Source
5.4.3 Source Details
5.4.4 Recipients Details
5.4.5 Summary
5.5 Upload a Recipients Text File
5.5.1 Options
5.5.2 Source
5.5.3 Source Details Parse Recipients Manually Header Row
5.5.4 Recipients Details Usage of Recipients Data Recipient Identification Columns Header Definition
5.5.5 Summary Duplicate Elimination
5.6 Selecting Recipients from a Database
5.6.1 Options
5.6.2 Source
5.6.3 Source Details
5.6.4 Recipients Details Usage of Recipients Data Recipient Identification Columns Header Definition
5.6.5 Summary Duplicate Elimination
5.7 Letting LISTSERV Select Recipients from a Database
5.7.1 Options
5.7.2 Source
5.7.3 Source Details
5.7.4 Recipients Details
5.7.5 Summary
Section 6 Defining & Editing the Message for an Email Job
6.1 The Message Content Icon Bar
6.2 Message Templates
6.2.1 Selecting a Template to Define the Message Content
6.2.2 Filling Out Template Placeholders
6.3 Forward-to-a-Friend
6.3.1 Enabling Forward-to-a-Friend
6.3.2 Allowing Recipients to Enter a Personal Message
6.3.3 Letting “Friends” Subscribe to Your List
6.4 Drop-In Content
6.5 Creating Text Messages
6.6 Creating HTML Messages
6.6.1 Uploading an HTML Message
6.6.2 Alternative Text for HTML Messages
6.6.3 Conditional Content
6.6.4 Previewing Blocked HTML Images
6.7 Adding Attachments
6.8 Setting the Language Character Set
6.9 Merge Fields and Conditional Blocks
6.9.1 Merge Fields
6.9.2 Conditional Blocks
6.10 Using Merged Parameters within URLs
6.10.1 URL-encoding of Parameters
6.11 Enabling RSS Abstract Support
Section 7 Tracking
7.1 Defining Tracking
7.2 Switching Tracking On
7.3 Tracking Details
7.3.1 Defining Tracking URLs
7.3.2 About Link Aliases
7.4 Type of Tracking
7.5 Type Details
7.6 Summary
Section 8 Sender and Delivery Options
8.1 Define Sender
8.1.1 Using Merge Fields in the Sender Information
8.1.2 Bounce Handling
8.1.3 DomainKeys Settings
8.1.4 Advanced Sender Information Settings
8.1.5 Profiles
8.2 Scheduling Delivery of a Job
8.2.1 Scheduling Information for Standard Jobs Advanced Scheduling Options
8.2.2 Scheduling Delivery for A/B-Split Jobs
8.2.3 Scheduling Delivery for A/B-Split Jobs with Sampling
8.2.4 About Auto-Repeat Jobs Specifying the Delivery Time Auto-Repeat Jobs with Dynamic Recipients or Dynamic Content Dynamic Recipients Example Dynamic Content Example Auto-Repeat Jobs and Delivery Failures Auto-Repeat Jobs and System Shutdown
Section 9 Testing and Authorizing Delivery
9.1 Delivery Testing for a Job
9.2 Running Test Reports
9.3 Authorizing the Delivery for a Standard Job
9.4 Authorizing the Delivery of an A/B-Split Job
9.5 Authorizing the Delivery of an A/B-Split Job with Sampling
9.6 Re-authorizing Auto-Repeat Jobs
Section 10 Open Jobs
10.1 Advanced Filter Settings
10.2 Multiple Job Actions
Section 11 Ongoing Jobs
11.1 Advanced Filter Settings
11.2 Auto-Repeat Jobs and Delivery Failures
11.3 Multiple Job Actions
Section 12 Completed Jobs
12.1 Advanced Filter Settings
12.2 Auto-Repeat Sequences in the Delivered Jobs List
12.3 Multiple Job Actions
12.4 Completed Jobs Summary
12.4.1 Viewing Bounce Details
12.4.2 Viewing Content Details
12.4.3 Downloading Invalid Recipients for Delivered Jobs
12.5 Completed Job Reports
12.6 Forward-to-a-Friend Report
12.7 Using the Job Comparison Report
12.7.1 The Job Comparison Report Settings Screen
12.7.2 The Job Reports Tab
12.7.3 The Comparison Tabs
Section 13 Tracking Reports
13.1 Creating Reports
13.1.1 General Settings
13.1.2 Adding a Data Source Reordering Data Sources
13.1.3 Result Settings Result Settings for Event Distribution over Time Result Settings for Sum of Events Result Settings for Recipient Details Result Settings for Event Details
13.2 Executing Reports
13.2.1 Report Details
13.2.2 Report Settings
13.3 Editing Reports
13.4 Creating a Report from a Template
13.5 Completed Job Statistics
13.6 Delivered Recipients Statistics
13.7 Event Distribution Report
13.7.1 Viewing Event Distribution Reports
13.7.2 Downloading Event Distribution Report Data
13.7.3 Change Result Settings
13.8 Sum of Events Report
13.8.1 Viewing the Sum of Events Report
13.8.2 Downloading Sum of Event Report Data
13.8.3 Change Result Settings
13.9 Recipients Details Reports
13.9.1 Downloading Recipients Details Report Data
13.10 Event Details Report
13.10.1 Downloading Events Details Report Data
13.11 Using the Excel Add-In
13.11.1 Downloading the LISTSERV Maestro Excel Add-In
13.11.2 Installing the LISTSERV Maestro Add-In into Excel
13.11.3 Using the LISTSERV Maestro Excel Add-In
13.11.4 Removing an Existing Version of the Add-In
Section 14 The Recipient Warehouse
14.1 Recipient Datasets
14.2 Recipient Target Groups
Section 15 Utilities
15.1 Managing Content Templates
15.2 Managing Sender Profiles
15.2.1 Using Merge Fields
15.3 Creating and Managing Drop-In Content Elements
15.3.1 System Drop-Ins Login URL Unsubscribe URL Multiple Selection Fields Calculation Fields
15.4 Changing User Password
Section 16 Advanced Use of System Drop-Ins
16.1 Login URL
16.2 Unsubscribe URL
16.3 Multiple Selection Fields
16.4 Combining System Drop-Ins with Conditional Blocks
16.5 Formula Calculation
16.6 Escaping Quote Characters
16.7 Checking Whether or Not a User-Defined Drop-In is Empty
Section 17 Using Conditional Blocks
17.1 Syntax for Conditional Blocks
17.2 Nesting Conditional Blocks
17.3 Conditional Operators
17.4 Testing Conditional Blocks
Section 18 Calculation Formulas
18.1 Expressions
18.1.1 Constant Number Expressions
18.1.2 Constant Text Literal Expressions
18.1.3 Standard Merge Field Expressions
18.1.4 Optional Merge Field Expressions
18.1.5 Function Expressions
18.2 Operators
18.2.1 Operators for “Number” Operands
18.2.2 Operators for “Text” Operands
18.2.3 Operator Precedence and Parenthesis
18.3 Automatic Type-Conversion
18.4 Formula Functions
18.4.1 Date and Time Patterns
Appendix A: 24 Hour Clock Time Conversion Table
Appendix B: Email and International Character Sets
LISTSERV Maestro and International Character Sets
Merging Fields with International Character Sets
International Character Set Recipient Names in the Mail-TO-Header
LISTSERV Maestro and Bi-Directional Character Sets
Appendix C: About Comma Separated Format Recipient Files
Appendix D: Email Related RFCs
Appendix E: LISTSERV Maestro and AOL
AOL Alternative Text for HTML Messages
AOL and Conditional Content
Appendix F: Using Netscape or Mozilla Browsers with a Linux Client
Font Size
HTML Upload
Appendix G: Tips for Creating a Successful Email Marketing Campaign
Glossary of Terms