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Section 4 Using LISTSERV Maestro to Define an Email Job

Section 4 Using LISTSERV Maestro to Define an Email Job
Creating and sending customized email messages with LISTSERV Maestro is a multi-step procedure. Some of the steps can be done at any time during the process of defining an email job, and other steps are dependent on the completion of previous steps.
4.1 Starting a Job
To begin creating a new email job, click Mail Job > New from the Toolbar. By default, the individual who initiates a new email job becomes the “owner” of that job1. A job owner:
Automatically has the rights (privileges) to all the different functions of the job from assigning a job title to final approval for delivering the message.
Is the only account holder that can designate team members that are allowed to participate in creating the job, called Team Collaboration.
The first step to creating a new job is to assign it a Job Title and a Job ID Prefix. A Job Title is the way individual users identify specific jobs by name. The Job Title can be composed of letters and numbers, and may contain spaces. The Job ID is generated by the system to ensure each ID is unique and is used by the system to identify each individual job.
Job owners can enter a Job ID Prefix. The prefix will appear at the beginning of the system generated Job ID and will be separated from the generated part by a hyphen. Depending on the settings of the account, the Job ID prefix may already be set or limited to pre-set options. If a choice of Job IDs has been pre-set by the system administrator, a drop-down menu will be available instead of the Job ID Prefix text box. Use the prefix to identify jobs or group jobs for reporting or billing purposes. For more on Job Titles and Job IDs, see the LISTSERV Maestro online help or the LISTSERV Maestro Administrator’s Manual.
Once a Job Title and Job ID have been assigned, they will appear in the upper left side of the screen on every screen that is associated with that particular job.
Figure 4-1 The Start New Job Screen
A new job can be created one of two ways:
The first way is by selecting the All new job, with empty settings and the following job category option, which requires you to enter all new information. Once you’ve selected this option, click the drop-down menu and select the category you want this job to belong to. To define a new category for this job to belong to, click the Define New Category link.
The second way is by selecting the Copy settings (content, recipients, etc.) and job category from job option, which automatically takes the settings from an existing job as the basis for the new job. Once you select this option, click the drop-down menu and select the job you want to copy information from.
A new, empty job needs to have the email message defined as well as the sender and recipient information determined. A job based on a copy of an existing job can reuse a previously composed message, sender information, testing information, and recipient information. The settings from the existing job can always be edited to suit the new job.
Once you’re finished selecting your job setting, press [OK] to continue or [Cancel] to return to the previous screen. If you pressed [OK], then the Job Details screen opens. See the following section for more information on defining your job details.
Tip: Copying an existing job can save time and effort by reusing messages and recipients lists. For example, a monthly newsletter would change its message each month but would be sent to the same recipient list. Or, a new product announcement could contain the same message but be sent to different recipient lists.
4.1.1 Advanced Options
To display the advanced options, click the Show Advanced Options link (to hide them again, you can click the Hide Advanced Options link).
Figure 4-2 Advanced Options for Starting a New Job
The following options are available:
Authorization Due By – If you have a special date and time by which the mail job is supposed to be authorized for delivery, then you can enter this information here. The due date will then be displayed in the Open Jobs screen and also on the Dashboard in the Jobs Due Next section as a reminder of which open jobs need your attention most. You can also define or change this date at a later time (up until the job is finally authorized for delivery).
Auto-Archive – Defines if and when the job will be automatically moved to the archive. The following options are available:
Administrator defined default –The job will be automatically archived (or not) according to the default settings defined by the administrator.
Do not automatically archive this job – The job will not be automatically archived.
Automatically move this job to the archive – The job will automatically be archived a certain number of days after the job’s delivery (or delivery failure). Enter the number of days into the field that appears when this option is selected.
Note: This feature can be used to keep the list of handled jobs clean by automatically removing jobs that are "older" than a certain threshold. However, in contrast to actually deleting the old jobs, this feature moves the job into a special archive folder. The archived jobs no longer appear in the normal LISTSERV Maestro User Interface (they will appear to have been deleted), but can, if necessary, be restored by the LISTSERV Maestro administrator.
Important: Use this feature with care so that only jobs that you really are not interested in anymore (that are "old enough" to be uninteresting) are archived automatically. And, remember that only the LISTSERV Maestro administrator will be able to restore such an archived job, and when it is restored, the job will appear "frozen" in the state that it had at the moment it was archived (for example no further tracking events will be collected for this job).
4.2 Defining a New Job
Once a new job has been created, the next steps are to define the recipients of the message and create the email message itself (unless these components are being based on an existing job). Both of these operations must take place before defining any tracking data to be collected for reports. Defining the sender and scheduling the delivery can take place at any time. The Job Details screen displays either a Workflow or Summary diagram. These diagrams serve to guide account holders through the proper sequence of events for defining an email job. Both of these displays chart the process of creating an email job and contain links that allow each step to be edited.
The Workflow Diagram is a visual representation of the process of creating an email job. To reach this diagram, click on the Workflow tab from the Job Details screen. Clickable icons represent each of the steps, the order in which they must occur, and the status of each step. By clicking an icon on the Workflow diagram, the account holder opens up a wizard in LISTSERV Maestro that defines and edits that step of the email job. After the definition or editing has occurred, the account holder will be returned to the Workflow diagram to select the next step.
The Summary Diagram is a textual listing of the process of creating an email job. To reach this diagram, click on the Summary tab from the Workflow diagram. Each area of LISTSERV Maestro is listed in the left column, the status of the step is listed in the middle column and an Edit link is listed in the right column. Access to each function is obtained by clicking the Edit link. After the definition or editing has occurred, the account holder will be returned to the Summary diagram to select the next step.
Tip: Individual account holders can set their preference for the Job Details screen to open as either the Workflow Diagram or the Summary Diagram. See Section 3.1 User Interface Preferences for more information.
The Test Reports tab will only become active once an email job had been completed through the delivery test phase. At that point, it becomes possible to run quick reports on the test messages containing tracked links for open-up and click-though events. For information on using the Test Reports functions, see Section 9.1 Delivery Testing for a Job.
4.3 Using the Workflow Diagram
This Workflow Diagram serves as a visual representation of the process of creating a new email job. Clicking on each icon opens up the interface for defining the components or details of the job. As components are defined, the next steps for the job become available. For example, it is not possible to define tracking data for a job until the message and the recipients are defined.
Once all the components of the email job are defined, they can be edited in any order from this screen or the Summary diagram. If an earlier step is edited, the later steps must be revisited. For example, if the recipient list is changed under Define Recipients, the Delivery Test step will have to be redone.
The job owner can:
or change the Team Collaboration by clicking Mail Job > Team Collaboration. (See Section 4.5 Team Collaboration for more information.)
Figure 4-3 The Workflow Diagram on the Job Details Screen
Note: If the Authorization Due By date and time have expired, then a warning will appear on the Workflow Diagram.
Icons on the Workflow Diagram change appearance to signal the status of the step they represent. Icons that are not clickable represent steps that cannot be started until earlier steps are completed.
Icons may also not be clickable for an individual, even though the step is available, because the account holder does not have permission to execute that particular step of the job. Permission to execute certain steps in an email job is granted by the job owner or by the LISTSERV Maestro Administrator when the user’s account was set up. For more information on individual user account privileges see the LISTSERV Maestro Administrator’s Manual.
4.4 Using the Summary Diagram
The Summary Diagram has all of the same functionality as the Workflow Diagram, but the information is presented in a different manner. The Summary Diagram is most helpful in reviewing and editing aspects of an email job once they have been defined. It is possible to delete the current job and to authorize the delivery of a job from the Summary diagram.
Individual account holders may set a personal preference in the User Settings that will open the Summary Diagram first when entering the Job Details screen instead of the Workflow diagram. See Section 3.1 User Interface Preferences for more information.
Click on the Edit link adjacent to each function to enter or change existing settings. If the Edit link is not clickable, it will appear grayed out or a lighter color. This means that a preceding step has not been successfully completed or the user does not have permission to execute that step.
Figure 4-4 Summary Diagram from the Job Details Screen
Note: If the Authorization Due By date and time have expired, then a warning will appear on the Summary Diagram.
4.5 Team Collaboration
To access the Team Collaboration settings, simply click Mail Job > Team Collaboration from the Toolbar. These settings make it possible to set up a team of people to collaborate on a job. From the Summary Diagram, the Team Collaboration settings are at the bottom and can be edited if the Edit link is active.
The job owner can choose team members and assign each person privileges (rights) to perform certain functions within that job. The job owner always has privileges to all the functions of his/her job and other account holders may not revoke these privileges. Other team members can have different responsibilities for different aspects of a job. Team members can also share responsibilities for the same aspects of a job.
The Team Collaboration screen displays other account holders in the job owner’s group. The job owner can choose the privileges to grant or revoke by clicking in the check boxes next to each account. To grant or revoke a certain privilege for all accounts in the group, click on the corresponding privilege in the title bar. To grant or revoke all privileges for a certain account, click on the account holder’s name. To grant or revoke all privileges for all accounts, click on Team Member in the top left corner of the table. It is also possible to copy permissions from another job by selecting the job from the drop-down menu. Click [OK] to save the settings.
Figure 4-5 The Team Collaboration Screen
Tip: Separating responsibilities for different aspects of an email job to team members with expertise in those aspects will help to ensure an effective message is sent to the right recipients and useful tracking data is collected. For example, a company wants to send new product information to clients and find out which clients opened certain links contained in the message. A team would be assembled to send out this message. The project leader would initiate the job in LISTSERV Maestro and become the job owner. The job owner would enlist an HTML expert to create the content of an HTML message, a marketing expert to determine the recipients of this message, and an analyst to decide the types of information to be tracked for a company report.

The default job owner setting can be modified by the system administrator so that a different account within the group becomes the owner of the jobs created by the initial account.