EmailRules 2008 Survey
The EmailRules survey has now closed. Below you can see the vote distribution of fellow subscribers who responded to the survey.
1. Which category best describes your profession?
A. Marketing |
17% |
B. Sales |
13% |
C. Public Relations |
0% |
D. Technical |
39% |
E. Other |
30% |
2. How much experience do you have working with email?
A. Email Expert |
27% |
B. Somewhat Knowledgeable |
64% |
C. Learning the Ropes |
5% |
D. Complete Novice |
5% |
3. Do you manage opt-in email lists, including but not limited to email marketing campaigns, email newsletters, announcements and discussion groups?
A. Yes |
87% |
B. No |
4% |
C. Not Yet, But Planning to Start |
9% |
4. What type of opt-in email list messages do you send? (Multiple responses allowed)
A. Newsletters |
65% |
B. Promotions |
22% |
C. Customer Service Messages |
30% |
D. Discussion Group Messages |
61% |
E. Don't Send Email Campaigns |
4% |
5. Do you use HTML mail in your email list communication?
A. Yes |
73% |
B. No |
27% |
C. Not Yet, But Planning to Start |
0% |
6. Do you track recipient responses (for example, open-up and click-through) in your email list communication?
A. Yes |
32% |
B. No |
59% |
C. Not Yet, But Planning to Start |
9% |
7. Do you use customization or personalization in your email list communication?
A. Yes |
30% |
B. No |
57% |
C. Not Yet, But Planning to Start |
13% |
8. Do you use audience segmentation in your email list communication?
A. Yes |
26% |
B. No |
70% |
C. Not Yet, But Planning to Start |
4% |
9. Do you use A/B-split testing in your email list communication?
A. Yes |
9% |
B. No |
87% |
C. Not Yet, But Planning to Start |
4% |
10. Which authentication or certification standards do you use to improve deliverability? (Multiple responses allowed)
A. SPF |
22% |
B. Sender ID |
13% |
C. DomainKeys |
13% |
D. Third-Party Certification Service |
13% |
E. Don't Use Authentication or Certification Standards |
65% |
11. What are your greatest email list challenges? (Multiple responses allowed)
A. Deliverability |
48% |
B. Campaign Performance |
22% |
C. Bounces |
43% |
D. Knowledge/Tools |
17% |
E. Other |
22% |
12. Are you satisfied with your current email list communication results?
A. Yes |
52% |
B. No |
13% |
C. Don't Know |
35% |
13. What do you want to get out of the EmailRules community? (Multiple responses allowed)
A. Learn about latest email marketing developments and industry news |
52% |
B. Get tips and best practices for more successful email marketing |
70% |
C. Discuss challenges and exchange ideas with others who use email lists |
65% |
D. Other |
9% |
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