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The EmailRules survey has now closed. Below you can see the vote distribution of fellow subscribers who responded to the survey.
1. Which category best describes your profession?
A. Marketing |
|
17% (4 Votes) |
C. Public Relations |
|
0% (0 Votes) |
D. Technical |
|
39% (9 Votes) |
2. How much experience do you have working with email?
A. Email Expert |
|
27% (6 Votes) |
B. Somewhat Knowledgeable |
|
64% (14 Votes) |
C. Learning the Ropes |
|
5% (1 Votes) |
D. Complete Novice |
|
5% (1 Votes) |
3. Do you manage opt-in email lists, including but not limited to email marketing campaigns, email newsletters, announcements and discussion groups?
C. Not Yet, But Planning to Start |
|
9% (2 Votes) |
4. What type of opt-in email list messages do you send? (Multiple responses allowed)
A. Newsletters |
|
65% (15 Votes) |
B. Promotions |
|
22% (5 Votes) |
C. Customer Service Messages |
|
30% (7 Votes) |
D. Discussion Group Messages |
|
61% (14 Votes) |
E. Don't Send Email Campaigns |
|
4% (1 Votes) |
5. Do you use HTML mail in your email list communication?
C. Not Yet, But Planning to Start |
|
0% (0 Votes) |
6. Do you track recipient responses (for example, open-up and click-through) in your email list communication?
C. Not Yet, But Planning to Start |
|
9% (2 Votes) |
7. Do you use customization or personalization in your email list communication?
C. Not Yet, But Planning to Start |
|
13% (3 Votes) |
8. Do you use audience segmentation in your email list communication?
C. Not Yet, But Planning to Start |
|
4% (1 Votes) |
9. Do you use A/B-split testing in your email list communication?
C. Not Yet, But Planning to Start |
|
4% (1 Votes) |
10. Which authentication or certification standards do you use to improve deliverability? (Multiple responses allowed)
B. Sender ID |
|
13% (3 Votes) |
C. DomainKeys |
|
13% (3 Votes) |
D. Third-Party Certification Service |
|
13% (3 Votes) |
E. Don't Use Authentication or Certification Standards |
|
65% (15 Votes) |
11. What are your greatest email list challenges? (Multiple responses allowed)
A. Deliverability |
|
48% (11 Votes) |
B. Campaign Performance |
|
22% (5 Votes) |
C. Bounces |
|
43% (10 Votes) |
D. Knowledge/Tools |
|
17% (4 Votes) |
12. Are you satisfied with your current email list communication results?
C. Don't Know |
|
35% (8 Votes) |
13. What do you want to get out of the EmailRules community? (Multiple responses allowed)
A. Learn about latest email marketing developments and industry news |
|
52% (12 Votes) |
B. Get tips and best practices for more successful email marketing |
|
70% (16 Votes) |
C. Discuss challenges and exchange ideas with others who use email lists |
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65% (15 Votes) |
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