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This means that ASAE members receive a discounted price and can now effectively manage their discussion groups and enterprise email marketing campaigns with LISTSERV®, the de facto standard for email list management software.
As the world has grown more dependent on the Internet, associations require more than just a Website to efficiently reach their audience and enhance member relations. The ability to interact and communicate with members, employees, partners and others via email discussion groups and email marketing, quickly and easily, is now vital for an association's success. |  |
This is where L-Soft makes the difference. L-Soft is a pioneering provider of email list management, email marketing and SMTP server software solutions and outsourcing services for the management of discussion groups and opt-in, enterprise, email marketing campaigns.
White Paper: Introduction to Email Lists
Discussion groups allow for ongoing discussions among members, with or without moderation. These types of lists are most commonly used for internal communication within an organization or group of people. Unlike a one-way list, a discussion list not only allows but encourages interaction between members who are part of the group. Every member can write to the list, and in doing so, everyone will receive a copy of the message.
Announcement lists or one-way distribution lists are the types of lists where subscribers only receive information and do not interact with other list members. This type of list is most commonly used for delivering newsletters and any other types of announcements. One-way lists are similar to newspaper subscriptions but cost much less to produce. The quick turn-around time of email allows for faster communication, communication that can be precisely timed and communication that is targeted to those who are truly interested.
Opt-in email marketing is the use of email to promote products, services or events to recipients who have explicitly agreed to receive such messages. Email marketing can range from small-scale promotions to large-scale enterprise campaigns where customer databases are used to carefully target and customize the messages according to each recipient's personal preferences. Open-up and click-through tracking allows you to see whether the recipients are opening the messages and clicking on the embedded links. Using this data, it is possible to follow up with individual recipients and further tailor the messages according to their interests.
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